479: When Business Gets Hard, Do This (Don’t Quit)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 12 September 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
This week, I’m back in the Expansion Era to go deeper into how to slow down without quitting, especially when business (or life) feels heavy. I’m sharing my own experiences navigating tough seasons in entrepreneurship, what it means to identify and pull your levers, and how I stabilize myself before getting back into action. From sponsorship slowdowns to shifting income streams, I walk you through the real strategies I use to find balance and keep moving forward.
In this episode, I share:
- Why slowing down is not failure and how to recognize the season you’re in
- What it means to identify and pull your three key levers for income
- How I use AI tools to simplify the job search when needed
- The importance of pausing before making big decisions
- Why your revenue is flexible, but your identity is not
Highlights Include:
- 00:00 Intro
- 02:00 When business slows down and how to stabilize
- 05:00 Understanding and defining your three levers
- 08:00 Tabitha Brown’s advice on getting a job as a lever
- 12:00 How AI can help tailor resumes and applications
- 15:00 Deciding which lever to pull each week
- 17:00 Why revenue is flexible but your identity isn’t
- 20:00 Closing encouragement: You are not alone
Links Mentioned in this Episode
- LinkedIn Job Board
- Etsy Resume Templates
- ChatGPT by OpenAI
Guest/Host Social Media Info
- Side Hustle Pro – @sidehustlepro
- #SideHustlePro
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Hello, I'm Sophia Spexter. This is my new album, Perry Manor Pop. Listen now on Spotify. |
| 0:14.0 | Hey, it's Theo Luke |
| 0:21.5 | and Joe from |
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| 0:40.0 | That is until she is chosen for at uni. A blur of social anxiety and parties. But when she becomes the talk of the campus, |
| 0:38.1 | Kaylee retreats and shuts herself away. That is until she is chosen for a new module, to try |
| 0:43.1 | a new psychedelic drug, believed to cure anxiety. But soon, the line between reality and fantasy |
| 0:49.2 | begins to blur. And she feels the pool of a new dangerous obsession. Listen on Audible now, |
| 0:55.5 | subscription required. |
| 0:56.5 | See audible.com.com. At UK for terms. |
| 1:00.1 | You could commit your energy to worrying, but we're no longer beating ourselves up for not knowing what to do in situations we've never been in. |
| 1:10.1 | Commit your energy to pull in your lever and tell yourself, I'm pulling all the levers |
| 1:15.8 | at my disposal. |
| 1:17.2 | I'm going after it in a strategic way. |
| 1:19.8 | I'm going to figure this out and I'm going to keep trying. |
| 1:24.7 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 1:30.1 | side hustle from passion project to profitable business. |
| 1:33.8 | And I'm your host, Nikaela Matthews Okome. |
| 1:36.5 | So let's get started. |
| 1:40.0 | Hey, friends, hey, welcome, welcome back to the show. |
| 1:42.8 | It's Nikaela here. |
... |
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