479: Own your category – Christopher Lochhead

The Kevin Miller Podcast

Kevin Miller

Nutrition, Relationships, Mental Health, Education, Social Sciences, Science, Society & Culture, Self-improvement, Health & Fitness, Religion & Spirituality, Spirituality, Medicine, Life Sciences, How To

4.5 • 1.4K Ratings

🗓️ 15 August 2017

⏱️ 85 minutes

🔗️ Recording | iTunes | RSS

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Summary

Christopher Lochhead’s new book, “Play Bigger”, is an absolute game changer. If you have a product, service, message or business, and you want to be number one in the category where you serve, you need to stop what you are doing and listen to this show and reorient around the counsel. As I am, and we at Ziglar are! More important than the quality of what you offer and even your brand, is understanding the category your business is in, and designing around it. You’ll need to listen in to fully understand, but it will excite you like nothing else. This is a new movement folks. Find Christopher at www.legendsandlosers.com which is the name of his incredible podcast. And thanks to Freshbooks and Paypal for supporting this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is a Blast Box Media Podcast.
0:06.0	Welcome to the Ziegler Show. I'm your grateful host, Kevin Miller.
0:10.0	This is episode 479. friends if you have a product a service and idea a business this show is an
0:19.1	Literally an absolute must listen and I'll tell you up front you're going to want to share this
0:23.2	with absolutely everyone you know who also has a product or service or idea or
0:27.5	business or anybody you're in business with specifically.
0:30.9	Christopher Lockhead is a business legend with Silicon Valley as his playground
0:36.8	and the strategy in his new book titled Play Bigger is one of the most significant
0:42.3	business messages I've heard ever.
0:45.4	It stopped me in my tracks and I have sent the book to countless people over the past 90 days or
0:50.5	so.
0:51.5	Just yesterday I heard from a friend who is CEO of a revolutionary health
0:54.5	insurance product company that they stopped cold and are rerouting all their
0:59.2	efforts around Christopher's strategy in this book.
1:02.6	It's big news folks and is as relevant
1:05.8	for your solopreneer business endeavor
1:08.5	as it is for Apple and Google and Uber.
1:12.0	So strap yourself in for this one.
1:15.0	This episode is brought to you by Pepsi Max.
1:18.0	Christmas is great, but there's loads of ways to make it better.
1:22.0	Like sneaking some chili into the gravy for some extra oms,
1:27.0	or building a playlist that will even get your none up on the table.
	...

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