477P: Forget Clubs, Let's Talk About Golf Accessories

golf SMARTER

Josh Karp

Golf, Sports, Society & Culture

4.3 • 577 Ratings

🗓️ 24 February 2015

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

477: We conclude our three episode review of interesting items found at this year’s PGA Merchandise Show with Matt Zarilla, an independent Product Representative that focuses on accessories. You may buy anywhere between three to six sets of clubs in your golf lifetime, but what about bags, push/pull carts, balls, training aides, clothes? These items are the lifeblood of someone like Matt who recognized where the demand for repeatable consumer purchases and has made a career of fulfilling that need to clubhouses and retailers. Episode Running Time: 14:30We’d like to know more about the Golf Smarter Community. Could you please answer short 5 multiple-choice questions from our survey? Thanks! For exclusive content and first access check out Corrected Mistakes on Substack: https://substack.com/@correctedmistake Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Golf Smarter Premium Number 477, published on February 24, 2015.
0:07.6	Forget Clubs. Let's talk about golf accessories with Matt Zerilla.
0:12.0	This is Golf Smarter.
0:14.6	Welcome to the Golf Smarter podcast, Matt.
0:17.4	Hey, Fred. How you doing, buddy?
0:19.5	Not bad. Can't complain.
0:21.8	I love that right from the start.
0:24.7	I love the can't complain part.
0:26.5	Too many people have too many complaints, and I don't care.
0:29.9	So you've been in the golf industry for quite a while, haven't you?
0:37.2	Yeah, I have. 29 years. I started at a very young
0:42.9	age at 25, representing some pretty major brands. One was Iowa Golf Company, which started
0:52.9	1983.
1:01.5	And as an independent contractor, I was able to also represent at the same time, Reebok and Greg Norman's.
1:02.8	So at a young age, I was able to basically jump in the pole with both feet.
1:10.2	And it's been a great ride already.
1:12.8	You know, a lot of, you know, a lot of changes in the industry and, you know,
1:18.1	create a lot of friends and a lot of experience.
1:20.1	Yeah.
1:20.9	And they're very fortunate to last this long in this industry.
1:25.5	Yeah.
1:25.7	Well, part of the changes that you've witnessed is what I want to talk about, too. That's really interesting to me. But before you became a manufacturer rep, right? That's what you are, manufacturer rep? Yep, representative. Representative. Like golf pros, don't want to be called golf pros. They want to be called golf professionals, so you don't want to be called a rep.
	...

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