477: TikTok Strategies for Personal Branding and Biz Growth

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 12 July 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

TikTok is a powerful tool for branding yourself and attracting a global audience to your content. Drea Okeke will teach you how to master the platform, no dance moves required (unless that’s your thing, then by all means, shimmy on over!)

Drea Okeke got her start in short-form video on Vine, and now she’s a favorite on TikTok and a go-to expert when it comes to navigating the app with strategy, purpose, and fun. This conversation covers building a brand on the app, content creation strategies, and non-intimidating ways to dive in and make the most of one of the most popular apps on the planet.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreaokeke

Transcript

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0:00.0	My mom was like, oh, that's nice.
0:03.5	Well, maybe you should still consider getting a part-time job.
0:06.6	That's the habit.
0:07.3	I'm like, girl, do you not see, they're putting me in a board.
0:11.2	Like, why do I study to get another job?
0:13.1	This is my job.
0:14.6	Hey, my name is Jenna Kutcher, and I am obsessed with all things
0:18.4	business, marketing numbers, and helping you to navigate
0:21.1	both the messy and the magical seasons of this thing called
0:24.0	life.
0:24.7	I'm a small town mama who took a $300 camera,
0:27.2	grew a successful photo biz, and now I work from home in Rema 7
0:30.7	figure online business.
0:32.1	I teach you the tried and true secrets to building a career
0:35.2	you adore.
0:35.9	Shia away from the real talk?
0:37.5	No way.
0:38.4	Money, hardship, growth, loss, and marketing
0:40.6	are all topics we discuss here.
0:42.5	Think of this as your one-stop shop for happy hour
0:44.8	with a gal pal mixed with business school.
0:47.0	Pull up a seat, make sure you're cozy,
	...

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