476: Design Slow to Go Fast with Phillip Fierlinger of Upstock

The Foundr Podcast with Nathan Chan

Nathan Chan

Entrepreneurship, Business, Marketing

4.9 • 664 Ratings

🗓️ 8 September 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders. Listen to Nathan and Philip discuss: Working at the most important startup nobody’s heard of Co-founding ASX-listed online accounting platform Xero How to get your first customers by validating your idea Early-stage startup UX design advice What it means to “go slow to go fast” Create your operating system by defining your values How Upstock is innovating in the dated food service industry Why launching Upstock during Covid-19 was perfect timing How to convince customers in an old-school industry Identifying the first signal that your business is working. Why New Zealand entrepreneurs are special And much more design thinking advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	Hey Founder, fan, before we dive into another incredible conversation, I want to share something
0:05.3	really special with you. Whether you're just joining us or you've been following us since the
0:09.6	beginning, you've been a critical part of our community working to change entrepreneurial
0:14.0	education. I started Founder almost a decade ago with the mission to provide entrepreneurs
0:19.8	access to the world's greatest business
0:22.2	leaders. Our goal was to break down barriers to entrepreneurial education and that's taking
0:27.4	us on a journey from Founder magazine to this podcast and beyond and today marks the next step
0:33.5	in that journey, Founder Plus. I'm proud to introduce you to Founder Plus, which is an all-access
0:39.7	pass to each of our online courses and programs and their proven frameworks for success.
0:45.9	It puts every strategy we've compiled from world-class instructors at your fingertips while connecting
0:51.9	you to a global network of like-minded entrepreneurs.
0:55.8	Founder Plus will take your business to the next level for today and tomorrow.
1:00.5	So whether you've just joined our family or you've watched us grow from humble beginnings,
1:05.3	we're really thrilled to have you join us in this exciting new phase of making the founder brand
1:10.8	and this company
1:11.6	the world's best entrepreneurial community to launch and grow your business.
1:16.1	So finally, before we get into today's episode, I'm inviting you to come back,
1:21.2	check out Founder Plus and go to founder.com forward slash membership.
1:26.8	I'm really excited, guys. This is an incredible new
1:29.8	evolution of entrepreneurial education and our mission is really to get as many of these founders
1:36.1	that we interview to teach and also give back on the founder plus platform and really go more
1:42.0	in depth with the knowledge and the experiences and the lessons
	...

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