475 Second Skin by Jason Miller
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 16 February 2024
⏱️ 74 minutes
🧾️ Download transcript
Summary
Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller
ABOUT THE BOOK:
Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing.
Battling mental health demons, grappling with the “what the fuck am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties.
Amid adversity, heavy metal emerges as their saving grace, providing an outlet for their pain and a glimmer of hope amidst the darkness.
This gripping narrative unfolds against the backdrop of a crumbling music industry, where the author encounters amusing anecdotes that shed light on just how screwed up the music business can be.
As the industry crumbles around them, the author encounters hilarious anecdotes that expose the absurdity of it all.
With a devil-may-care attitude and a cockeyed plan for reinvention, they dive headfirst into the wild world of B2B marketing, merging heavy metal madness with marketing brilliance.
Brace yourself for a fast and furious tale that explores the depths of mental health struggles, celebrates the triumph of embracing passion, and leaves you howling with laughter at the sheer fuckery of the business.
Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient.
This is a metalhead’s journey of becoming.
ABOUT THE AUTHOR:
Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign.
Before entering the B2B space, he spent 10 years at Sony Music developing and executing marketing campaigns around the biggest names in music.
He is a popular keynote speaker, digital marketing instructor at the University of California, Berkeley, and best-selling author of Welcome To The Funnel: Proven Tactics To Turn Your Social Media And Content Marketing Up To 11, which was featured on episode 28 of The Marketing Book Podcast in 2015.
Also an accomplished rock photographer, Jason photographs the world's biggest rock stars on stages across Europe and the US. He has shot more than 1 million photos, interviewed thousands of musicians, and documented and published his work in the limited edition book Down In Front. His photos have been featured in Vive Le Rock magazine and on album covers of diverse artists from Warrior Soul to the comeback album of Pop Princess Tiffany.
And, interesting fact – he is NOT the Jason Miller who is the author of Sex, Sorcery, and Spirit: The Secrets of Erotic Magic!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/second-skin-jason-miller
Transcript
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| 0:00.0 | You see most most blokes you're going to be playing at 10 you're on 10 here all the way up all the way up. Yeah all the way up you're on 10 on your guitar |
| 0:07.3 | Where can you go from there? Where? I don't know where exactly what we do is if we need that extra push over the cliff you know we do put it up to 11 exactly |
| 0:18.0 | one loud why don't you just make 10 louder and make 10 be the top number and make that a little louder. |
| 0:24.0 | These cards are to 11. |
| 0:26.0 | This is Jason Miller, author of Second Skin, Tales and Truths from the |
| 0:31.0 | Mosh Pit of Life and you are listening to the marketing book podcast. |
| 0:35.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing and now here's |
| 0:45.3 | your host Douglas Perdets. |
| 0:47.3 | Hello thanks for joining me on the marketing book podcast where every Friday I publish an interview |
| 0:51.5 | with the author of a new marketing or sales book. |
| 0:54.0 | This show has been named one of the top marketing podcasts by Forbes and LinkedIn amongst others and has |
| 0:59.0 | millions of downloads and listeners in over 185 countries. |
| 1:02.8 | Don't worry about taking notes. |
| 1:04.2 | You can find links to everything linkable |
| 1:05.9 | in this episode's website page |
| 1:07.4 | at marketingbook podcast.com. |
| 1:09.8 | And since I get to read every book featured on the show, |
| 1:12.4 | if I can recommend a specific |
| 1:14.3 | marketing or sales book or any other resource I know of for whatever challenge |
| 1:17.9 | you're facing connect and message me on LinkedIn and I will do my best to get you pointed in the right direction. |
| 1:24.5 | And to make sure you never miss an episode, you have a few options. |
| 1:27.2 | The best ways to subscribe to the podcast on your favorite podcast app, like Apple |
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