475: How Intuition Plays a Major Role in Women-Led Businesses

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 5 July 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you more likely to follow your intuition or the numbers when it comes to big business decisions? I think intuition is a superpower for women entrepreneurs. It certainly is for the founder of Beyond Yoga, Jodi Guber Brufksy. As a yoga instructor and life coach, she kept searching for stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. When she couldn’t find what she wanted, she created it herself. That’s the short version of how Beyond Yoga was born.

Jodi shares how she learned to hear and follow her intuition, her journey through the growing pains of an apparel brand, and how she’s set her brand apart in a crowded space through storytelling.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jodi

Transcript

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0:00.0	Well, if you're in business and you have an experience growing pains, then you're not
0:06.3	in business.
0:08.0	Because challenges are the forefront of business.
0:12.9	It's how you approach them.
0:14.3	It's how you deal with them.
0:15.7	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:21.2	and helping you to navigate both the messy and the magical seasons of this thing called
0:25.3	life.
0:26.3	A small-town mama who took a $300 camera, grew a successful photo-biz, and now we work
0:30.9	from home and run a seven-figure online business.
0:33.4	I teach you the tried and true secrets to building a career you adore.
0:37.4	Shia away from the real talk?
0:39.0	No way.
0:40.0	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:43.9	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:47.8	school.
0:48.8	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:52.2	while you learn.
0:53.4	This is the Gold Digger Podcast.
0:56.2	With her early life in the spotlight as the daughter of a legendary Hollywood producer
1:00.6	and yogi philanthropist, Jody Gubberbrowski constantly felt pressured to look a certain
1:05.9	way and continually struggled with her body image.
	...

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