475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

BiggerPockets Real Estate Podcast

BiggerPockets

Investing, Education, Business

4.8 • 16.6K Ratings

🗓️ 6 June 2021

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

You wouldn’t think that a farm boy from Ohio would be spending hundreds of thousands if not millions on expensive clothing, high-priced whiskey, and expensive knife sets, would you? Only, he’s not buying these things for himself, he’s buying them for his clients, many of whom are some of the biggest names in business and entertainment. What does John Ruhlin from Giftology see in gift-giving that we don’t? First, John realized that giving regular corporate gifts, like a stress ball or a free pen, wouldn’t cut it when trying to build long-term relationships. He even went as far as to get courtside NBA tickets paired with a $500 steakhouse dinner to get Cameron Herold (a past guest of ours) on his team, only to find that Cameron was severely disappointed. So he started turning up the personalization of his gifts. Now, John sends out personally engraved knife sets, world-class food and wine pairings hosted by the best sommelier in the country, and video messages sent in physical boxes (seriously). He’s discovered the art and the science behind gift-giving and wants everyone to know what is, and isn’t an appropriate gift. As he puts it, you need to focus on your ROR (return on relationships) more than your ROI. In This Episode We Cover: The gifts you SHOULD NOT give to those you want to impress Focusing on ROR (return on relationships) as opposed to ROI Have a “relationship plan” in place for clients, employees, and partners Using personalized gifts to stick out from the competition Taking a warm lead and turning it into a burning fire The best gifts to give based on the occasion, timing, and relationship And So Much More! Links from the Show BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Youtube Channel Brandon's BiggerPockets Profile Brandon's Instagram David's BiggerPockets Profile David's Instagram BiggerPockets Podcast 467: #1 NYT Bestselling Author Adam Grant on the Need to “Think Again” BiggerPockets Podcast 451: Stop Chasing the “False Summit”: Have Better Relationships and Results with Michael Hyatt GoBundance Open Door Capital Giftology Website Click here to check the full show notes: https://www.biggerpockets.com/show475 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Bigger Pogas Podcast show, 475.
0:03.3	And that's where people, like, they'll spend money on them,
0:05.6	they'll add overhead on employees.
0:07.0	So hire a couple employees, add a half million dollars
0:09.2	in overhead, they'll invest in Facebook ads,
0:11.8	a quarter million bucks, and they're like,
0:12.8	John, two grand for a gift or $200 for gift.
0:15.5	I'm like, you'll pick up a bar tab in Vegas for two grand.
0:19.2	Nobody cares.
0:20.4	They don't remember a week from now,
0:22.0	but you won't spend $2,000 on one of your most valuable
0:25.0	relationships.
0:25.7	Are you insane?
0:26.5	Like, it's a math equation.
0:29.0	You're listening to Bigger Pogas radio,
0:31.5	simplifying real estate for investors large and small.
0:35.2	If you're here looking to learn about real estate investing,
0:37.8	without all the hype, you're in the right place.
0:41.1	Stay tuned and be sure to join the millions of others
0:44.0	who have benefited from BiggerPogas.com.
0:47.1	You're home for real estate investing online.
0:50.2	What's going on, everyone?
	...

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