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You're now listening to the Fullerton Unfiltered Podcast.

Go straight forward, no nonsense, business advice, completely unminimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimimim

And, guys, I'm telling you what, this conversation warms my heart probably more than anything out there because it's marketing, it's sales, it's getting your business exposed, getting new customers. This is like the physical growing your company type conversations that I love having with so many of you guys, all the different guests we have on the show, including none other than Samantha Held over here with postcard media. So Samantha, how are you doing this morning? You guys ready to rock and roll over here?

Oh, so I was actually there at this same time last year, seeing the mothership, seeing the corporation, and dude, it took it from like, I thought, I didn't know what I didn't know, but I thought it was like, you know, maybe a strip mall, print business, you know, a little 4,000 square foot, a little office suite, too. I actually brought my buddy Blake with B&B Lunker, I don't know if you remember him, and we just walked around like jaw dropped for the two hour tour that you guys gave us. I can't believe how big the facility was there. Like, for anybody

that didn't see that YouTube video, you guys got to go check it out on YouTube, just type in postcard mania and it helps you put a face to the name, but can you give them just a quick background on who you guys are, Samantha, if they've never listened to you guys or they're new to the show.

Yeah, of course, we are company name is postcard mania, we've been around for the last 25 years, we own and operate all of our own printing presses, we handle everything from start to finish on a direct mail campaign. So we print mail, how target mailing list,

can help generate the names and addresses you need and deliver everything. We've grown a lot. I've actually personally been with the company for 18 years, and I'm pretty sure when I started, we had maybe 60 staff, and I think now we're up to about 320.

Wow. Holy cow, that's great. By the way, you guys have your own parking structure, like, I don't know if that's cool or not a cool thing, but like, Blake and I were walking in and we didn't know what a park in the, he's like, well, hit that parking

structure. I'm like, dude, that's somebody's business. I'm like, we're looking, again, we're looking for the little strip mall, you know, print business, you know, little kinkos, you know, and he's like, no, there's a big mural there. It says postcard mania. He's like, I think that's them. I'm like, whoa, dude. Okay. So like huge operation, huge outfit. Can you just to get these guys some stats because it's with the federal government. Okay, let's go on that rant. Like, they just print billions and trillions of dollars. Guys, like, you get, you get numb to hearing the word million and billion and trillion. Like, it's so hard to even

quantify. But tell me some stats about postcard mania. Like, how many postcards are you guys shipping per day or per week? It was some ridiculous number. Yeah, I think right now we're at about four million postcards that we send out every single week. I think one of the impressive stats is that postcard mania is our biggest client. So we mail out personally for our own leads about 180,000 postcards every week. Whoa. Just to promote our own company.

And generate leads for our staff. So we're a firm believer in direct mail if we're willing to put that much money into postage and mail out that many pieces. Yeah, yeah, absolutely. And by the way, speaking of which, you guys sent down a

mailer to a bunch of people that we had with launch printer Academy. And a lot of people caught up with you guys to get that postcard, right? It was like a proof in the pudding. Like, this is what you're

going to receive now. Imagine being the customer. Can you? I don't want to gloss over that. That was a really fun campaign that we did.

It really was. What was awesome about it was we had you featured on it, holding one of the postcard designs, which was even cooler. It was like, yeah, just like you said, proof in the pudding. It was kind of fun just to be able to show that I

hope a lot of people enjoyed that. Well, it's like people are like, well, I, you know, I'm a big digital guy. And I'm like, I get it. And then other people like, I'm a website only guy. I'm like, I get it.

But I had so many of you guys, like, open it up and get this postcard and go, what the hell is this? And then send me a photo and say, hey, what is this? And I said, it's proof that postcard marketing works because you look at this.

It's like, it's like, we got you guys. Like, we're always playing chess. You know what I'm saying? Like, we're just, we're having fun. But it works. Like, Liz and I, the cleaning company. I think we talked about this on our recent podcast. We did maybe a couple of months ago.

Oh, Samantha. Liz and I, the cleaning company that we picked was, wasn't any like crazy vetting process. We got a postcard in the mail. We're drowning with the new baby. We got to get the house cleaned once every two week. You know, and they had a cleaning authority send out a postcard, beautiful postcard.

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