473 The Sale Is In The Tale by John Livesay

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 2 February 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will:

Double your closing ratio
Learn how to get people to go from saying "I'm interested" to "I'm in"
Go from pushy to persuasive
Tug at heartstrings to get people to open their purse strings
Stop drowning in the sea of sameness

ABOUT THE AUTHOR:

John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.

As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.

His TEDx talk has over 1,000,000 views.

His other books are:

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019)
The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016)
The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004)

John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business.

And, interesting fact – he was once a lifeguard!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

Transcript

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0:00.0	This is John Liversay, author of The Sale is In the Tale, and you are listening to the
0:06.2	Marketing Book Podcast.
0:08.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the
0:13.8	quickly changing field of modern marketing and now here's your host Douglas
0:19.2	Burdett. Hello thanks for joining me on the marketing book podcast where every Friday I publish an interview with the author of a new marketing or sales book.
0:26.2	This show has been named one of the top marketing podcasts by Forbes and LinkedIn amongst others and has millions of downloads and listeners in over 185 countries.
0:35.0	Don't worry about taking notes.
0:36.7	You can find links to everything linkable in this episode's website page at marketing
0:40.4	book podcast.com.
0:42.3	And since I get to read every book featured on the show,
0:45.0	if I can recommend a specific marketing or sales book
0:48.1	or any other resource I know of for whatever challenge you're facing,
0:51.0	connect and message me on LinkedIn, and I will do my best to get
0:54.8	you pointed in the right direction.
0:57.0	And to make sure you never miss an episode, you have a few options.
0:59.7	The best ways to subscribe to the podcast on your favorite podcast app like Apple
1:03.8	podcast or go to marketingbook podcast.com and sign up for email
1:07.4	notifications or if you're on LinkedIn find the marketing book podcast page and
1:12.0	click the subscribe button and maybe meet
1:14.6	some of your fellow listeners. All right let's get on with the show.
1:17.3	Today we welcome John Liversay to talk about his book The Sales in the Tale
1:21.8	published by Tradecraft books.
	...

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