473: Embrace a Just Cause, with Simon Sinek
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 8 June 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
Simon Sinek: The Infinite Game
Simon Sinek is an unshakable optimist. He is best known for popularizing the concept of WHY, which he described in his first TED Talk in 2009. That talk went on to become the second most watched TED Talk of all time, today surpassing 50 million views.
His interview on millennials in the workplace propelled his name to be the fifth most searched term on YouTube in 2017. Simon is the author of five bestselling books, including Start With Why*, Leaders Eat Last*, and his newest book, The Infinite Game*.
In this conversation, Simon and I discuss why he doesn’t believe these are unprecedented times, the difference between a finite and infinite game, and the distinction between a why and a just cause. We also detail how to uncover a just cause and five standards that an effective just cause must meet.
Key Points
Our products and services are some of the things we use to advance our cause. They are not themselves the cause. -Simon Sinek
A just cause embraces five standards:
- For something: affirmative and optimistic.
- Inclusive: open to all those who would like to contribute
- Service-oriented: for the primary benefit of others
- Resilient: able to endure political, technological and cultural change
- Idealistic: big, bold and ultimately unachievable
In the infinite game, the only real competitor is yourself. -Simon Sinek
Resources Mentioned
- The Infinite Game* by Simon Sinek
- Live Online Classes by Simon Sinek
Book Notes
Download my highlights from The Infinite Game in PDF format (free membership required).
Related Episodes
- Start With Why, with Simon Sinek (episode 223)
- How to Create a Vivid Vision, with Cameron Herold (episode 345)
- Tie Leadership Development to Business Results, with Mark Allen (episode 435)
- Leadership Through Massive Change, with Elizabeth Lilla (episode 463)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Transcript
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| 0:00.0 | Products and services are what organizations use to advance their cause, but they are not themselves the cause. |
| 0:07.0 | That's the message on this episode with Simon Scenic. |
| 0:11.0 | This is coaching for leaders, episode 473. Produced by Innovate Learning, |
| 0:17.6 | Maximizing Human Potential. |
| 0:22.1 | Greetings to you from Orange County, California. This is coaching for leaders and I'm your host, Dave Stahoviac. |
| 0:31.0 | Leaders aren't born, they're made. And this weekly show helps you |
| 0:35.2 | discover leadership wisdom through insightful conversations. Today's guest is one of the folks |
| 0:41.0 | who continues to inspire me and in my work and helps all of us to embrace a just cause. |
| 0:48.0 | I'm so glad to welcome back to the show Simon Sinic. He is an unshakable optimist who's devoted his professional life |
| 0:55.0 | to help advance a vision of the world that does not yet exist. A world which |
| 0:59.6 | the vast majority of people wake up every morning inspired, feel safe at work, and return home fulfilled at the end of the day. |
| 1:07.0 | You may know him best for popularizing the concept of why, which he described in his first TED Talk in 2009. |
| 1:14.4 | That talk went on to become the second most watched TED Talk of all time, today surpassing |
| 1:18.7 | 50 million views. |
| 1:20.7 | His interview on millennials in the workplace propelled his name to be the fifth most |
| 1:24.5 | search term on YouTube in 2017. He is the author of five best-selling books |
| 1:29.3 | including Start with Why, Leaders Eat Last, and his newest book The Infinite Game. |
| 1:34.8 | Simon, glad to have you back on the show. |
| 1:36.9 | Thanks for having me. |
| 1:38.0 | I wanted to ask you about something that you posted on LinkedIn in the last couple of |
| 1:42.3 | weeks when everything happened with COVID-19, |
| 1:46.3 | you were very kind to record a meeting. |
... |
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