470 Standout Startup by Allyson Letteri

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 12 January 2024

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri

ABOUT THE BOOK:

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup.

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

Create Strong Messaging
Fuel User Growth
Accelerate Revenue

With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts.

Standout Startup offers an essential marketing toolkit to help you stand out from the competition.

Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.

What's included in Standout Startup:

The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality.
Four techniques to create standout product positioning
How to define an inimitable brand personality that your ideal customers love.
The secrets to crafting compelling value propositions that sell your product.
The most effective types of content to increase conversion in each phase of the customer journey.

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.

Standout Startup is your marketing accelerator.

ABOUT THE AUTHOR:

Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies.

She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit).

Allyson now works with founders and VCs to accelerate their startups’ growth.

Allyson holds an MBA from the Stanford Graduate School of Business and a BA from the University of North Carolina at Chapel Hill.

And, interesting fact – she has been a repeat guest on NBC’s Today show!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/standout-startup-allyson-letteri

Transcript

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0:00.0	This is Allison Lateri, author of standout startup, the Founders Guide to Irresistible Marketing
0:06.6	that fuels growth, and you are listening to the Marketing Book Podcast.
0:11.0	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:17.8	changing field of modern marketing.
0:20.5	And now here's your host, Douglas Burndez.
0:24.0	Hello, thanks for joining me on the marketing book podcast where every Friday I publish an interview
0:28.0	with the author of a new marketing or sales book.
0:30.7	This show has been named as one of the top marketing podcasts by Forbes and LinkedIn amongst others and has millions of downloads and listeners in over 185 countries.
0:40.0	Don't worry about taking notes. You can find links to everything
0:42.8	linkable in this episode's website page at marketingbook podcast.com.
0:47.6	And since I get to read every book featured on the show,
0:50.0	if I can recommend a specific marketing or sales book or any other resource I know of for whatever challenge you're facing,
0:56.4	connect and message me on LinkedIn and I will do my best to get you pointed in the right direction.
1:02.3	All right, let's get on with the show. All right, let's get on with the show.
1:04.5	Today we welcome Allison Laterre to talk about her book's standout startup,
1:08.4	the Founders Guide to Irresistible Marketing that fuels growth,
1:12.1	published by Ac Costa Flora.
1:14.0	Allison L Terry is a marketing leader in startup advisor who helps tech startups launch
1:19.0	winning go-to-market strategies.
1:21.1	She's built marketing teams from scratch to scale at fast-growing
1:25.5	tech companies in Silicon Valley like Handshake, Thumbak, and Into It.
1:29.4	Allison now works with founders and venture capitalists to accelerate their startups growth.
	...

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