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the bossbabe podcast

470: How I’d Build a $100K/Month Business from Scratch (No Audience, No Email List)

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 3 July 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is $10K/month or $100K/month, this episode will show you how to start strong, stay focused, and sell with confidence, even if you're building from scratch. TIMESTAMPS 00:00 - If Natalie had to start from scratch - here’s what she’d do 01:30 - The common mistake keeping people stuck at $0-$10K/month 04:40 - Why your income goals need to align with your life 07:03 - The most urgent, high-value problem to solve 10:14 - One person, one problem, one promise = the clarity formula 12:01 - How to price and package a premium offer 16:14 - Natalie’s simple, no-fluff funnel strategy (built backwards) 19:39 - The truth about visibility and what actually brings leads 22:36 - Organic vs paid vs borrowed traffic: how to know where to start 24:42 - Weekly sales rhythm for consistent revenue 28:27 - The mindset shift that changes how you sell 30:25 - 5 questions to ask before scaling 31:44 - Why Natalie uses Kajabi to build her entire business (and how to start your free 30-day trial) RESOURCES + LINKS Get Your FREE 30-Day Trial with Kajabi Right Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Simplify, Systemize + Scale. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0

So if I had to start from scratch today, no audience, no email list, no followers, no brand name,

0:05.2

absolutely nothing. But I still had the knowledge that I have now from building a multimillion

0:10.0

dollar business. Here's exactly what I would do to get up to $100,000 months really quickly

0:15.9

if that was my goal. So we're going to dive in. There's no fluff. There's no 17 part funnels,

0:20.5

no just show up consistently on a hope and a prayer kind of advice. We're going to get into the real, real tactical. I'm going to dive in talking about what off I'd create, what funnel I'd build and where I'd find paying clients. Because here's the truth. And I really, really hope you know this by now. You don't need a massive audience. You don't need a viral TikTok. You don't need to post three times a day and just pray someone sees it. What you do need to do is solve a real problem. Create an irresistible offer that people are actively searching for. Have a simple system that will attract, nurture and convert leads consistently. And listen, I get it that

0:56.2

that can sound really basic, but most people get it wrong or most people are here because it's not

1:00.7

working for them. Maybe there was a focus on branding before messaging, maybe building courses

1:05.9

before ever selling the transformation or taking someone through the transformation, maybe trying to

1:11.4

grow a following before you even know what you want to sell. And that's where you might get stuck

1:15.5

at zero revenue or maybe two, five, $10,000 a month, really spinning your wheels, but never seeing

1:22.1

that scalable, repeatable income that I know we're all desiring. So in this episode, I'm going to

1:26.7

break it all down step

1:27.9

by step. I've held so many people to grow really successful businesses using the structure

1:36.3

that I'm going to outline. So today I'm going to give you the full blueprint. Stick with me until

1:40.0

the end as well because I'm going to share the number one mistake. I see that people make that

1:44.3

really kills any momentum we've got even when they're doing everything right. Now, to start off with,

1:49.5

I want to tell you a quick story because none of what I'm sharing came from theory. It came from

1:53.6

years of struggling to figure it out. Before I built a business that went from zero to one point four

1:57.9

million in its first year, before I scaled that same business to over $36 million

2:02.9

in revenue, I spent years spinning my wheels. I was actually, you know, launching things that just

2:08.9

weren't selling. I was constantly having ideas that I never implemented or just never took off,

2:13.9

posting constantly, tweaking logos, mapping out offers, and just wondering why nothing ever worked. I knew I didn't have a work ethic problem because I was working really, really hard. Part of me just thought, am I not cut out for this? Like, I'd look around and think, why does it seem so easy for everyone else? But in hindsight, I do know it wasn't because I wasn't working hard. It was that I was building on the

...

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