Welcome back to the Boss Bay podcast. So today's episode is a must listen for any entrepreneur, expert or creator who really wants to go from being the best kept secret to the first name that comes to mind.

I am joined by someone whose work has shaped how I think about personal branding, Rory Vaden.

He is a New York Times bestselling author, the co-founder of brand builders group and the guy that

all thought leaders call when they want to get really crystal clear on why they're known and how

to monetize it. So in this episode, we really break down what separates real personal brands from

people just posting content as well as how to find your uniqueness and why being able to exploit it in the

service of others is the key to growth. So if you've ever wondered how to make your name

synonymous with the transformation that you deliver and how to scale in a way that feels aligned,

I think this episode will be your playbook. And Rory will be giving a free book to everyone that

listens. So with that, let's dive in.

Rory, I'm so excited to welcome me back to the podcast. Every time someone asked me about my

personal brand, I bring it back to you. I'm like, first of all, Rory Vaden is a genius and

really, really help me solidify what it is I want to be known for. And the next question

that I get from them is, but how do you pick something? How do you pick a specific thing you want to be

known for if you are multi-passionate or if you feel like you're doing so many different things and

you're speaking to so many different people, I see people's face just

drop, like the blood drains from their face when the idea of having to pick one thing hits them.

So I really want to start there. When you're faced with that person, where do you even start?

Yeah, it's amazing, Natalie, because that's what we see too. I mean, that's why we exist is so many people struggle to find their uniqueness, as we call it. And what I have realized is this is both a discipline and it is a matter of divinity that if you go through this correctly, it is the most transformational clarifying strategy

you can ever have. And we're witnessing that with you and the response that people are having

to like your new content and just just so aligned. Right. So to cut straight to the chase and just

like go, let's go right to the punchline. I'll give you the secret and then we can unpack it from there.

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