47: Learning to Pivot in Your Business With Jane Middlehurst - Success Stories

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 19 November 2019

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If change has been happening all around you and you’ve been struggling or scared to pivot your business to keep up and grow, then you’re absolutely going to love this episode! In it I chat with one of our amazing members from the Members’ Club, Jane Middlehurst! Jane is the co-founder of HomeNotes, an online community that helps and supports people through their home renovation process.

Along with her business partner Amy, Jane has been running her own architectural practice for over seven years. But after both founders having children and with Amy deciding to relocate to another country, they realised they needed to shake up the business model to fit their family lives and the fact that they were now going to run the business from different countries.

That’s when Jane joined the Members’ Club, which she says opened her eyes to all sorts of learning and business strategies she never thought of before. Jane wanted to build a business that would make an impact, allow them to scale and share their message and services on a bigger scale, and that’s exactly what they are achieving with HomeNotes.

In this podcast, Jane and I chat all about:

How Jane and Amy took the leap and started an architectural practice together seven years ago.
How they have both juggled a thriving business, a growing family and unexpected changes.
How the idea for HomeNotes came about and how they transitioned from having a traditional architectural practice to building an online business, a social media following and a membership site.
The challenges they have faced throughout their journey over the past 18 months to build this online business, which they are launching very soon.
The key social media platforms they have been focusing on to grow their audience and the way they’re using social media to develop their message and their strategy.
How partnerships and collaborations have been playing a key part.

Jane’s top tip for success is:

The importance of self-belief, which she says is what will get you through all the hurdles, the ups and downs, and those times when you feel totally stuck. Having the belief that it’s possible for you is what keeps you going!

Find out more or connect with Jane

Website: www.homenotes.co

Instagram: @wearehomenotes

Transcript

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0:00.0	Hey, it's Carrie Green here, founder of the Female Entrepreneur Association and author of the
0:08.3	international bestselling book, She Means Business. And welcome to my podcast. In this episode,
0:13.5	I'm going to be introducing you to one of our incredible members and we're going to be sharing
0:18.1	how we worked with them to help them to create incredible success
0:21.8	in their business. So I really hope you enjoy this episode. Get ready to be inspired.
0:30.4	Hello, hello, hello, everyone. I'm very excited right now because we have a wonderful FBA member
0:36.9	here going to be sharing her story. The amazing
0:39.3	Jane Middlehurst. She is the founder of Home Notes. I love that name. Jane, thank you so much
0:45.1	for joining us. I'm so excited. For everyone listening, would you be able to give us a quick overview
0:51.7	of what Home Notes is? Home Notes is an online community to help and support people through their renovation process.
1:01.0	That was very succinct.
1:03.0	Sorry.
1:04.0	That's it in a nutshell.
1:06.0	That's pretty good.
1:08.0	I was trembling back last week from California and when we got to like the security or whatever, it's border control or whatever, and they asked me what I did. And I was like, oh God, I hate this question. And it's like trying to actually say what you do, especially to like somebody like a border at at the board as a person. I'm so useless.
1:30.0	I need to get better. I think I need to refine mine because that was really good what you just said.
1:35.3	Anyway, I'm so excited to chat with you about business and also. I know obviously you had a baby.
1:41.8	When did you have your baby? I've got a four year old and a two year old.
1:46.6	So a while now. You know all about being a mum and building a business. Yes. Relatively new to me.
1:53.6	It's difficult. It's crazy. But I'm so excited yet to talk more about your entrepreneurial journey and how you've got to where you are.
2:04.1	So I guess let's start with going right back to the beginning.
2:08.1	How did you get into architecture and end up starting of your own business?
	...

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