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Hi, this is Greg.

Look for my book The Agile Brand on Amazon or on my website at the agile dot world.

Welcome back to the agile world this is Greg Kielstrom.

The last couple of episodes I've been talking about how to create an agile brand.

First I talked about understanding that change is the only constant and anticipating this and embracing it helps brands not only be agile and

adaptive but prepare for the prepare for what's coming prepare for new changes in both the industries that they belong in, technologies, marketing

trends, and consumer behavior. Then I talked about how brands need to identify when evolutionary versus revolutionary processes are needed.

This means sometimes small changes over time, consistent

optimization or an evolutionary process can be more valuable than waiting until things require such a big change or a revolutionary process.

Sometimes revolutionary processes can be very disruptive,

sometimes angering or frustrating customers

versus being more agile, iterative,

...