467. Are Discounts the Only Way to Drive Sales?
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 24 April 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.
We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.
Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.
Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!
Resources:
- Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
Click on a timestamp to play from that location
| 0:00.0 | you don't have to offer a discount every time, you do need to feature something, |
| 0:05.1 | meaning they need to know what you want them to buy, because they otherwise will just be |
| 0:10.9 | out there in the wild, not sure what to buy. |
| 0:14.6 | So when you feature something, it does not mean that the thing that you're featuring |
| 0:18.0 | has to be discount driven. |
| 0:19.3 | Welcome to the Product Boss podcast where we're dedicated to helping |
| 0:26.8 | product-based business owners turn into revenue generating successful |
| 0:30.1 | happy product bosses. I'm Jacqueline Snyder and I'm |
| 0:33.7 | Meena Kuno Citi. Together through digital courses, coaching and |
| 0:37.8 | masterminds we've helped over 50,000 students from startup to |
| 0:42.0 | multimillion dollar businesses scale their sales while |
| 0:46.4 | blending in their dream life. |
| 0:48.4 | It gets lonely out there in the product business world. |
| 0:50.8 | We fully believe a business shouldn't be built alone. There's room at the top for all of us. |
| 0:56.5 | So let's get scrappy and creative together product boss to be profitable, make more sales, and grow your visibility. |
| 1:04.0 | Are you ready? Let's dive in. |
| 1:09.0 | Hey friends, it's podcast recommendation time. |
| 1:12.0 | This month, we've been obsessed with listening to the Being Boss |
| 1:16.6 | Podcast hosted by the incredible Emily Thompson. |
| 1:19.8 | Yeah, Emily does an amazing job talking about what it takes to be boss as a creative business owner, freelancer, and side hustler. |
| 1:28.0 | She explores the mindsets, habits and tactics of using creative ambitions to start and grow your business so |
| 1:34.8 | that you can take control of your work and live life on your own terms. |
... |
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