So I'm in North Carolina probably four years ago shooting an episode of Dirty Jobs.

Okay.

Spike Row, by the way, is the way I heard it.

And I realize I need a haircut.

It had been like four months.

So I go into this salon.

It's called Cut.

And this woman named Alyssa immediately starts to give me such a weird, sassy, hard time. She's so just likable, funny, pretty young girl who was about to go on a break but agreed to stay and cut my hair.

Did she know you were micro? She did. She said her dad was a big fan and that he

had forced her to watch dirty jobs from time to time. Forced her. Yeah. Okay. That's the kind of

sass I'm talking about. Okay. She wasn't really capable of paying me an honest compliment. But she gave me a

pretty good haircut. And during our conversation, I learned that she worked in another salon on the other side

of town and that she also was a hostess in a restaurant that her family owned.

Three jobs.

Three jobs every day, work in 12, 15 hour days.

Wow.

And so I wrote about this girl who cut my hair on Facebook, and it was just one of those posts

that was shared literally 200,000 times, reached millions, millions of people.

Sure.

Anyhow, flash forward, well, not really yet.

The last thing she said to me is, hey, that scholarship thing you're doing, you know,

so she's familiar with microworks. I said, yeah, she goes, it's pretty great. How come you don't have anything for cosmetologists? Don't. And honestly, I had no answer. I was like, I have no good answer. So I said, ah, you know, let me, let me think about it. And of course, the real reason was I was very focused on the construction trades at the time. The roads, the water, the electricity. Yes, our infrastructure. Yeah. And it didn't occur to me that maybe our country was suffering from a lack of good haircuts, you know. But when you start to think about the number of people who work in this industry, who make a living cutting hair, I was like, ah, we should maybe do it.

...