Oh, what's up? What's up, Nick? Loper here. Welcome to the side hustle show because where there's

pain. There might also be profit. That was the case for today's guest. He was seen some traction

with his podcast, the how to be awesome at your job podcast, but was struggling to keep up with

all the off air tasks, the show notes, the editing, the social media. For Pete McIdes,

that pain turned into awesome pros.co, a niche drop servicing company that's now doing 10 grand

a month in recurring revenue. Here's how he set out to solve his own problem first by tapping

into the global talent pool. I was just stubborn enough to think, surely someone in these places

is great at the English language, if I could just find them. And so what happened was this just

epic quest of me trying to crack what is the method by which I can find and select folks who

really do have these skills. And I did. And it's quite elaborate what we make our perspective

hires jump through. But it has proven time and time again that, yep, if folks can pass all of this

elaborate application testing hurdles, then they've got the goods to deliver well. And they are,

in fact, delighting our clients today. Stick around in this episode to hear how Pete and his

co-founder Brian Carney took this from being just an in-house solution to offering it up to other

podcasters. You'll learn how they've grown their client roster and we'll also cover some of that

hiring process, the cold email tactics that worked, and how to figure out the niche and the pricing.

If you're going to go down and replicate this in another vertical, because that's really what I

want to highlight here. Both Pete and Brian are playing in the owner box rather than the technician

box. And when you're thinking like that, a whole new world of potential services open up to you

because you don't have to be the expert anymore. You're a matchmaker between qualified pros

and clients that need help. This is running a bricklaying company versus being a bricklayer. This

is running a dog walking company versus walking dogs. So I actually put together a big list of

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