466: Joe Rochioli Jr Built a House for Pinot Noir

I'll Drink to That! Wine Talk

Levi Dalton

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4.8 • 1K Ratings

🗓️ 4 May 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Rochioli, Jr. owns the J. Rochioli Vineyards and Winery in California with his son Tom Rochioli and his family.

Joe describes the events on the family farm in the Russian River Valley of Sonoma County around the middle of the twentieth century, when there was a shift from growing various cash crops to growing more and more wine grapes. He discusses his decision to pursue more plantings of grape varieties like Sauvignon Blanc, Chardonnay, and Pinot Noir on his acreage. And Joe talks about what he discovered when working with those grape varieties in the various areas of his vineyards. He also explains how the market for the grapes evolved over time. In particular, Joe describes his relationships with Davis Bynum, Williams Selyem, and Gary Farrell. Take the demographic survey.

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Transcript

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0:00.0	I'll drink to that where we get behind the scenes of the beverage business.
0:05.1	I'm Levy Dalton.
0:06.1	I'm Erin Scala and here's our show today. Joe. Joe Roquioli Jr. of the J Roquioli Winery in the Russian River Valley of California.
0:29.4	Hello sir, how are you?
0:30.4	Good.
0:31.4	So your family moved to California in the early 1900s?
0:37.0	Yes, my dad moved in, in this, with his family in 1992. We were born in 1934. Born in 34. What was California like when you were a kid?
0:50.1	When we were young, we didn't get around very very much but we lived pretty much on the ranch and it was totally different than what it is today.
1:01.0	You know there was old farmers or all hop growers and some had some vineyards but the
1:09.2	hop fields were a big thing then and they had kids but the kids moved on because there wasn't
1:16.7	very much money to be made in hops. Your dad had worked as a hops farmer.
1:22.1	Yeah my dad was a hop farmer and he was a good one.
1:25.8	We leased the property in those days from a lady called Adelma Walter Sveton.
1:32.2	But her maiden name was Walters. And then she married a
1:39.8	of Fenton who was the Fenton family is known for their attorneys in Portland, Oregon.
1:50.5	They built the library at the University of Oregon called Fenton Hall and she married one of the boys when she was younger.
2:08.0	And he was an all-American football player and baseball player in Stanford University.
2:10.0	And I have his yearbook and his footballs and his baseballs from the years that he played in
2:18.9	at Stanford. Then they got married and went to Portland, Oregon and he went in to business and the firm that his family owned and they lived there for, I think, three or four years, and then she came home, back to the
2:38.4	ranch and come to find out, it was suicidal and committed suicide.
2:47.0	Anyway, she had a brother, her brother and her split the property.
2:55.4	And we raised hops till 1953.
	...

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