465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 4 June 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:
- How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
- How she strategically re-invested revenue from side hustling into her businesses
- How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
Highlights Include:
00:00 Intro
02:38 Navigating corporate America
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs
Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Marty’s Instagram: https://www.instagram.com/martytmcdonald/
- Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
- Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
- Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
- Elle Olivia Website: https://shopelleolivia.com/
- Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
- Sugarfina: https://www.sugarfina.com/
- Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | There is so much power in wanting more and going after more. |
| 0:05.4 | And don't let your box be defined by what you only see today. |
| 0:10.1 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle |
| 0:16.1 | from passion project to profitable business. |
| 0:19.2 | And I'm your host, Nikaela Matthew Zocombe. So let's get |
| 0:22.6 | started. Hey, friends. Hey, welcome, welcome back to Side Hustle Pro podcast. It's Nikaela here. And today, |
| 0:32.1 | I am joined by a truly inspirational figure, Marty McDonald, the founder of Boss Women Media and El Olivia. |
| 0:41.4 | Marty is not just an entrepreneur. She is what I would call a visionary. After an 11-year stint in |
| 0:47.5 | corporate America, working with various Fortune 500 companies, Marty took a brave leap towards |
| 0:53.5 | her dream of creating a meaningful impact. |
| 0:56.5 | She founded Boss Women Media, a dynamic platform dedicated to empowering women through networking |
| 1:03.5 | workshops and events like the multi-city Black Girl Magic Tour and the annual Boss Woman |
| 1:09.7 | of the Year's Summit. |
| 1:11.3 | But Marty didn't stop there. |
| 1:13.2 | Drawing from personal challenges during her pregnancy, she recently launched El Olivia, |
| 1:18.7 | a children's wear brand that champions representation and advocacy for girls up to age five. |
| 1:24.6 | The brand has gained traction and is now featured in over 400 target locations |
| 1:31.5 | nationwide. And in today's episode, Marty shares her journey from the corporate world to becoming |
| 1:38.6 | a beacon of change and empowerment. She also shares the challenges she's faced, the triumphs she's celebrated, |
| 1:47.3 | and her continuous mission to inspire women to chase their dreams without fear. Let's get right |
| 1:54.0 | into it. So Marty, welcome, welcome to the guest chair. |
| 2:02.5 | Thank you for being here. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.