465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 4 June 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
How she strategically re-invested revenue from side hustling into her businesses
How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs

Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Marty’s Instagram: https://www.instagram.com/martytmcdonald/
Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
Elle Olivia Website: https://shopelleolivia.com/
Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
Sugarfina: https://www.sugarfina.com/
Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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Transcript

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0:00.0	There is so much power in wanting more and going after more.
0:05.4	And don't let your box be defined by what you only see today.
0:10.1	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle
0:16.1	from passion project to profitable business.
0:19.2	And I'm your host, Nikaela Matthew Zocombe. So let's get
0:22.6	started. Hey, friends. Hey, welcome, welcome back to Side Hustle Pro podcast. It's Nikaela here. And today,
0:32.1	I am joined by a truly inspirational figure, Marty McDonald, the founder of Boss Women Media and El Olivia.
0:41.4	Marty is not just an entrepreneur. She is what I would call a visionary. After an 11-year stint in
0:47.5	corporate America, working with various Fortune 500 companies, Marty took a brave leap towards
0:53.5	her dream of creating a meaningful impact.
0:56.5	She founded Boss Women Media, a dynamic platform dedicated to empowering women through networking
1:03.5	workshops and events like the multi-city Black Girl Magic Tour and the annual Boss Woman
1:09.7	of the Year's Summit.
1:11.3	But Marty didn't stop there.
1:13.2	Drawing from personal challenges during her pregnancy, she recently launched El Olivia,
1:18.7	a children's wear brand that champions representation and advocacy for girls up to age five.
1:24.6	The brand has gained traction and is now featured in over 400 target locations
1:31.5	nationwide. And in today's episode, Marty shares her journey from the corporate world to becoming
1:38.6	a beacon of change and empowerment. She also shares the challenges she's faced, the triumphs she's celebrated,
1:47.3	and her continuous mission to inspire women to chase their dreams without fear. Let's get right
1:54.0	into it. So Marty, welcome, welcome to the guest chair.
2:02.5	Thank you for being here.
	...

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