Smog reducing granules.

There's a layer on the outside that acts as a photo catalyst.

It means it reacts with UV light from the sun.

And when you put it on your roof,

you can have the smog fighting power of two to three trees.

Welcome to the Fine Home Building Pro Talk podcast, a regular discussion with building industry

professionals. This is Senior Editor Patrick McComb. Today I'm joined by Josh Orman, strategy and marketing director for 3M Industrial Minerals.

We are going to talk about shingle granules.

You can find the Fine Home Building Pro Talk podcast and the original Fine Homebuilding podcast at finehomebuilding.com slash podcast.

You can leave feedback and ask questions there too.

Hey, Josh, thanks very much for being on the show. It's a pleasure to talk to you.

Yeah, thanks for having me. Pleasure to be here.

So I gave your title, but can you tell me what you do at 3M, please?

Yeah, we have a small division that makes roofing granules mostly.

And so I get to be involved in marketing, strategy, business development, new products,

and some of the more like pricing portfolio management of the business.

So a lot of hats, small division.

Can you tell me like, what do you do? I mean, like, are you in charge of purchasing

them? Are you in charge of developing the products? Can you talk a little bit about that?

Yeah. So I don't get involved a whole lot in purchasing, but from a marketing standpoint,

we do some partnerships with our customers that make shingles.

If you've seen shingles that feature Scotch Guard Protector or smog reducing granules from 3M,

...