This is the Shameless Mom Academy episode 4664 with Joyce Shulman.

Show notes for this episode, including any links mentioned in the episode, can be found by going to

shamelessmom.com and clicking on episode 464.

Welcome to the Shameless Mom Academy. I'm your host, Sarah Dean.

I'm here to give you and other passionate, driven, unapologetic moms, tools, resources, and a little bit of humor to help you lead

more positive, powerful, and purposeful lives every damn day. One of the best things about the

Shamedless Mom Academy is our community. So be sure to join us in our free

private Facebook group to connect with other shameless moms just like you. You can find us over

at shamelessom.com forward slash Facebook. All right. Let's dive into today's episode.

Joyce Shulman is a serial entrepreneur, idea junkie, addicted skier, and recovering attorney.

As the founder and CEO of Macaroni Kid, she helped build a multi-million dollar media company

that delivers hyper-local community-focused content geared for moms in more than 570 communities across the U.S.

and Canada. Her decade of work with moms revealed two of the most pervasive challenges facing

moms today. Moms are lonely and are confronting a health and wellness crisis. Through extensive

research and her own personal experience, Joyce discovered that walking is magic

for moms and recently founded 99 walks, a company on a mission to get a million moms moving.

This was a fun conversation.

I'm really, really invested personally in Joyce's work as you're going to hear me talk about.

I just think that movement is so imperative and you've heard me say it a million times, motion allows us to process emotion. And Joyce

talks about that in really specific concrete ways in this conversation. So maybe put this in your

earbuds and lace up your tennis shoes and go for a walk and listen to this. So listen in to hear

Joyce share the data that shows

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