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The Marketing Book Podcast

464 Discover Questions by Deb Calvert

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 1 December 2023

⏱️ 64 minutes

🧾️ Download transcript

Summary

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert

ABOUT THE BOOK:

Field research, interviews, and practical application + updates for communicating effectively in these turbulent times.

DISCOVER Questions® is a framework to make your questions more purposeful.

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers, introduced this framework and revolutionized how we think about questions.

This 10th Anniversary Edition is packed with new research, examples from a wide variety of fields, and complementary competencies for communication effectiveness in any situation or setting.

Now DISCOVER Questions® isn’t just for sellers anymore!

ABOUT THE AUTHOR:

As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness.

Deb's background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions.

She was named one of the "65 Most Influential Women in Business" and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

And, interesting fact - her husband is the heir to the Calvert Whiskey fortune!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/discover-questions-deb-calvert

Transcript

Click on a timestamp to play from that location

0:00.0

What would you say you do here?

0:03.2

This is Deb Calvert, author of Discover Questions for Connections, Clarity and Control,

0:12.2

and you are listening to the marketing book

0:14.4

podcast.

0:17.0

Welcome to the marketing book podcast helping you keep up with the smartest

0:21.3

thinking in the quickly changing field of modern marketing.

0:25.1

And now here's your host, Douglas Burdett.

0:28.6

Hello, thanks for joining me on the marketing book and

0:35.0

and which has been named by Forbes and LinkedIn amongst others is one of the top marketing

0:39.4

podcast.

0:40.4

Don't worry about taking notes.

0:41.6

You can find links to everything linkable in this

0:43.4

episode's website page at marketingbook podcast.com and since I get to read every

0:49.3

book featured on the show if I can recommend a specific marketing your sales book or any other

0:54.0

resource I know of for whatever challenge you're facing. Send me a LinkedIn

0:57.8

Connection invite with a message that you're a listener and I will do my best to

1:01.5

get you pointed in the right direction.

1:04.0

My name again is Douglas Burdett.

1:06.0

All right, let's get on with the show.

1:08.0

Today we welcome back.

1:10.0

Deb Calvert to talk about her book, Discover Questions for Connections, Clarity and Control, the 10th anniversary

1:15.5

edition published by Winston Keene James.

...

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