463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 23 May 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls. Before there was a festival, you had your own brand and forged your way into spirits early on. When you wanted to start a distillery did you have a business plan? What was it about your Tommy Rotter gin that really took off? Why didn't your whiskey business ever take off? Did you think you could make people come to you instead of going out to stores? How were you funding Whiskey Riot? What was your return on investment for a typical event? How do you evaluate a city for a new festival? Why would a legacy brand vs a new brand want to go to whiskey fest? Support this podcast on Patreon

Transcript

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0:00.0	Yeah, the goal is to keep building it and get stronger and better and smoother at running these events and have great partnerships with brands.
0:07.0	And it's fun.
0:07.8	It's like I get to talk to all these people.
0:10.2	I know all the lingo from years in the industry and I understand the troubles they have.
0:15.9	And we get to taste a lot of awesome whiskey, which can't complain about that.
0:30.9	Yeah. lot of awesome whiskey, which can't complain about that. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making
0:38.9	the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman. In our career,
0:43.4	a lot of us make a pivot, and I had my own, where I was really focused on networking in the tech
0:48.9	side, really early on. After I did my first presentation to a room of 500 people, I discovered I really liked it,
0:55.5	and I found a new role in technical marketing. And our guest, he has a similar story,
1:00.4	not technically per se, but he really wanted to get into distilling, and he made a successful
1:05.9	gin brand, and then he tried to build a whiskey brand. But he realized how hard it really was and thought, well, instead of me going out there,
1:14.2	how can I get more people to try our products here?
1:16.7	And that's how Whiskey Riot was born.
1:19.4	Bobby Finean, he's the founder and organizer of Whiskey Riot festivals across the country.
1:24.3	And we get into his past and getting into the distilling business and how he took on
1:28.0	even personal debt to hold his position at his first company, but he ended up launching Whiskey Riot
1:33.0	simultaneously. And now Whiskey Riot is expanding to more cities. So if you're looking for a new
1:38.1	event to attend, make sure to put Whiskey Riot on your list. With that, enjoy this week's episode.
1:43.3	And now here's Fred Minnick with Above the
1:45.4	Char. I'm Fred Minnick, and this is Above the Char. This week's idea comes from me. I have my own
1:56.0	idea. I'm not just taking a question, but actually it kind of came up on conversation recently,
	...

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