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The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz Chix

463: [coaching] How to Niche Down Further with Melissa Rose

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Entrepreneurship, Business, Management

4.8630 Ratings

🗓️ 18 March 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

Join me in today's episode as I coach my client, Melissa Rose, into how she can niche down further to scale her business.

Aside from being a dance educator for more than 20 years, Melissa has established a coaching business for brick and mortar owners to gain more visibility. Listen in as we figure out the ways she can maximize her reach by bringing more value to her ideal clients.

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This episode was first published at BizChix.com/463. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

Transcript

Click on a timestamp to play from that location

0:00.0

Join me as I work with my client, Melissa Rose, who is a dance studio owner and business coach.

0:07.6

We find ways to further niche her coaching practice so that she can attract ideal clients

0:13.7

through local events, networking meetings, and her podcast.

0:21.6

Before we dive in, may I welcome you to the Biz Chicks podcast, which has been a free resource

0:27.4

for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business strategist,

0:35.1

former competitive swimmer, out-of-the-box thinker, author, speaker,

0:39.7

mama, caregiver, MBA, and CEO of BizChicks, Inc. My passion is helping women's service

0:47.6

entrepreneurs grow and scale their businesses to first six figures in revenue and then six figures in profit. We help you do this

0:57.1

so that you can build wealth, have a greater impact, and create more time for your VIPs. My VIPs are

1:04.6

my husband Mark, our three kids ages six to 19, and two sibling bangle cats.

1:10.9

I have a very full life running a home family

1:13.8

and this dream business where my team and I coach

1:16.6

and train high performing women entrepreneurs from around the world.

1:21.3

May I encourage you to get as much help

1:24.2

as you can afford at home and in your business. And remember, just because you can do

1:29.6

something does not mean that you should. On-air coaching calls are a fan favorite, and many of you

1:42.3

tell me that you love to binge listen to them. You can find more

1:46.3

by scrolling back in your podcast app and for looking for coaching in brackets. Whenever I do a

1:53.2

strategy session like you are about to hear, my client submits an intake form so I get to know

1:59.1

them, their business, their goals, their strengths,

2:01.9

their weaknesses, and what their questions are for me. Often though, clients don't even know what to ask.

2:08.3

So what we end up talking about or what we end up uncovering is something I never could have

...

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