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Side Hustle Pro

462: How Legendary Rootz Went From Dorm‑Room Tees to Retail Shelves

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 14 May 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

This week in the guest chair we have Raven Gibson, multidisciplinary designer and founder of the empowering apparel and lifestyle brand Legendary Roots. Getting her start in her dorm room, Raven takes us on her journey of delegation, negotiating with Fortune 500 retailers, and trusting that what’s for you will never pass you by.


In this episode she shares:

  • How she uses art to speak up and invites her community to set healthy boundaries
  • The moment she got serious about QuickBooks, hired a CPA, learned her metrics, and embraced FIRE principles to build a sustainable, profitable business.
  • The systems that keep burnout at bay, and her gratitude‑driven approach to growth


Highlights include: 

00:00 Intro

3:50 Shifting from medicine to art

10:00 Scaling a side hustle

20:00 Importance of early support

24:00 Managing and learning business finance

33:00 Marketing strategies

39:00 Retail partnerships

43:00 Maintaining a work/life balance

52:00 Tips for entrepreneurs 


Watch episode 462 on YouTube and listen on all podcast apps


Links mentioned in this episode


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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


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Transcript

Click on a timestamp to play from that location

0:00.0

And this is why even in times of strife, when I have been building this business, I've always said thank you.

0:05.3

Thank you, thank you, thank you.

0:06.5

I practice gratitude.

0:09.2

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.

0:18.2

And I'm your host, Nikala Matthews Okome.

0:22.0

So let's get started.

0:28.9

Hey, friends. Hey, welcome, welcome back to the show. I am so excited. Today in the guest chair,

0:35.6

we have Raven Gibson. Raven is someone who I came across on Instagram because her products are just fired. Like, this is a brand that I think I will be buying for years to come.

0:41.7

As long as she's open, I will be buying.

0:43.6

So Raven founded legendary roots to empower, liberate, and uplift black culture worldwide.

0:50.1

Her innovative and vibrant apparel accessories and home decor designs are created to inspire the African diaspora to embrace their heritage and show their pride with confidence.

1:01.0

You may have seen her products recently inside of Target or on her website as well as her Instagram.

1:07.8

So let's go ahead and jump into the conversation because we had so much fun talking,

1:12.2

so many laughs. And I learned a lot, including some great tips on some software that she uses.

1:17.8

So let's get right into it.

1:22.8

Welcome, welcome to the guest chair. How are you? I'm doing well. I'm excited to have a conversation and, you know, get into it.

1:29.3

Exactly. I'm excited to get into it. You are someone who I came across on Instagram. I was just intrigued and so impressed by your artwork, your products, how your mind works.

1:40.3

You're one of those accounts that people will try to duplicate, right, or try to

1:45.4

steal your art and try to act like, but your mind, your mind can't be duplicated, right?

1:51.1

So when did you discover this artistic streak, this talent and gift that you have?

1:57.6

So when I was younger, I actually hated art. I've always been a rebel.

2:01.9

So I think that's what it was.

...

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