4.8 • 1.8K Ratings
🗓️ 14 May 2025
⏱️ 55 minutes
🧾️ Download transcript
This week in the guest chair we have Raven Gibson, multidisciplinary designer and founder of the empowering apparel and lifestyle brand Legendary Roots. Getting her start in her dorm room, Raven takes us on her journey of delegation, negotiating with Fortune 500 retailers, and trusting that what’s for you will never pass you by.
In this episode she shares:
Highlights include:
00:00 Intro
3:50 Shifting from medicine to art
10:00 Scaling a side hustle
20:00 Importance of early support
24:00 Managing and learning business finance
33:00 Marketing strategies
39:00 Retail partnerships
43:00 Maintaining a work/life balance
52:00 Tips for entrepreneurs
Watch episode 462 on YouTube and listen on all podcast apps
Links mentioned in this episode
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0:00.0 | And this is why even in times of strife, when I have been building this business, I've always said thank you. |
0:05.3 | Thank you, thank you, thank you. |
0:06.5 | I practice gratitude. |
0:09.2 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. |
0:18.2 | And I'm your host, Nikala Matthews Okome. |
0:22.0 | So let's get started. |
0:28.9 | Hey, friends. Hey, welcome, welcome back to the show. I am so excited. Today in the guest chair, |
0:35.6 | we have Raven Gibson. Raven is someone who I came across on Instagram because her products are just fired. Like, this is a brand that I think I will be buying for years to come. |
0:41.7 | As long as she's open, I will be buying. |
0:43.6 | So Raven founded legendary roots to empower, liberate, and uplift black culture worldwide. |
0:50.1 | Her innovative and vibrant apparel accessories and home decor designs are created to inspire the African diaspora to embrace their heritage and show their pride with confidence. |
1:01.0 | You may have seen her products recently inside of Target or on her website as well as her Instagram. |
1:07.8 | So let's go ahead and jump into the conversation because we had so much fun talking, |
1:12.2 | so many laughs. And I learned a lot, including some great tips on some software that she uses. |
1:17.8 | So let's get right into it. |
1:22.8 | Welcome, welcome to the guest chair. How are you? I'm doing well. I'm excited to have a conversation and, you know, get into it. |
1:29.3 | Exactly. I'm excited to get into it. You are someone who I came across on Instagram. I was just intrigued and so impressed by your artwork, your products, how your mind works. |
1:40.3 | You're one of those accounts that people will try to duplicate, right, or try to |
1:45.4 | steal your art and try to act like, but your mind, your mind can't be duplicated, right? |
1:51.1 | So when did you discover this artistic streak, this talent and gift that you have? |
1:57.6 | So when I was younger, I actually hated art. I've always been a rebel. |
2:01.9 | So I think that's what it was. |
... |
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