462. AMMA — The Voices That Actually Matter for Business Growth

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Entrepreneurship, Business, Management

5.0 • 539 Ratings

🗓️ 14 May 2026

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your firm does not change when you learn more. It changes when you actually execute. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill call out the pattern behind "staying motivated" while making zero real change, then lay out how to turn insights into traction. From a simple hourly discipline habit to a blunt breakdown of filtering advice and finding the right seat, this episode reinforces a core truth about performance: standards are built through action, not consumption. If you have been collecting frameworks while avoiding implementation, this will reset your focus. Here's what you'll learn: Why collecting information can feel productive while actually keeping you stuck, and how to break the pattern. How to filter contradictory advice so you stop second-guessing and start making clean decisions. What it takes to choose the right seat in business so you stop forcing a role that creates constant friction. Want the results? Then start moving like the person who earns them. (00:00:00) Introduction (00:01:56) A habit that builds discipline (00:05:27) The hidden cost of sitting (00:09:00) Q1: When learning is avoidance (00:09:42) Motivation can be procrastination (00:10:27) Knowledge needs execution (00:13:54) Q2: When smart advice conflicts (00:16:49) Choose mentors by outcomes (00:20:32) Q3: The truth about entrepreneurship (00:23:44) The power of the #2 seat (00:28:10) The right seat should feel obvious (00:28:48) Wrap Up Links & Resources: Bryan Johnson Mark Manson Nike "Just Do It" Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 251. Alex Hormozi - The Power of Humility in Achieving Entrepreneurial Success 203. AMMA - How to Know If You Are NOT Cut Out for Entrepreneurship 10. Gino Wickman - Entrepreneurship. Is it in your DNA?

Transcript

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0:00.0	If you dread the execution piece so much, number one, you'll never be successful.
0:06.4	Number two, maybe you don't really want to do the thing you say you want to do.
0:16.5	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company. I've built my business through practice, not theory.
0:23.6	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:28.6	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:33.6	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
0:42.7	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
0:55.0	This is Jessica, head of coaching strategy at Chris, and today we're flipping the script for another special edition episode to get Michael's take on,
1:03.0	strategies for turning the collection of ideas into meaningful change, how to determine which foundational principles to trust when experts disagree,
1:15.8	and how to assess whether cynicism towards business advice is justified or just another excuse.
1:19.7	I'm not saying that it's not helpful to learn new things and learn new insights,
1:24.5	but the problem is if you use that as a disguise to prevent yourself from actually taking action,
1:27.2	technology isn't power until it is applied.
1:30.9	That's coming up on the Game Changing Attorney podcast.
1:41.3	All right.
1:43.2	Here we are at an AMMA.
1:46.3	Michael, just tell the crowd what you just did.
1:51.2	Well, I looked up at the clock and we were about to hit the hour.
1:54.7	So I knew my watch was about to buzz because it was time.
1:56.1	What happens when it buzzes?
1:56.9	Ten squats.
1:58.5	Ten air squats.
	...

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