Let's talk about something most people won't admit, but every entrepreneur feels at some point.

After a tough season, whether it's a hard launch, a business setback, or even something personal.

You don't just question the strategy. You start questioning yourself.

You wonder, can I actually trust my decisions? Am I even good at this anymore?

What if the next move makes it worse? And that's what no one tells you

about building a business. The hardest thing to rebuild isn't always the revenue, but it can be

yourself trust. So if you're in that place right now feeling like you're second guessing every

decision you make, this is for you. Today I'm breaking down exactly how to rebuild confidence from the inside

out, how to stop spiraling and how to trust yourself again, especially and most importantly

after a hard season. Let's dive in. All right, so let's start with why failure erode self-trust.

Because what most people don't talk about

is why these hard seasons feel so personal. It's not just that things didn't work out. It's that failure,

especially in business, feels like proof. Proof that maybe you misread the market. Proof that maybe

your instincts aren't as sharp as you thought. Proof that you actually can't trust yourself to make the right call.

And here's where it can get tricky.

When that happens, your brain starts collecting evidence.

You replay every decision you made leading up to it.

You pick it apart.

I knew I shouldn't have launched then.

I should have listened to my gut on that offer.

Why didn't I see this coming? And then suddenly you're not just doubting the business, but you're

doubting yourself. That's why it feels so heavy. Because as entrepreneurs, our business is often

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