460 Simply Put by Ben Guttmann
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 3 November 2023
⏱️ 71 minutes
🧾️ Download transcript
Summary
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann
About the Book:
How do you break through the noise?
Why do some messages work when others don't?
Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity.
But the problem is, simple is hard work.
Our brains are programmed to complicate.
Our world incentivizes more, more, more.
It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.
With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.
About the Author:
Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.
Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann
Transcript
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| 0:00.0 | This is Ben Gutman, author of Simply Put, Why Clear Messages Win, and how to design them. |
| 0:05.2 | And you are listening to the Marketing Book Podcast. |
| 0:08.2 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:17.6 | And now here's your host, Douglas Burdett. |
| 0:21.2 | Hello, thanks for joining me on the marketing book podcast where each week I publish an interview |
| 0:25.7 | with the author of a new marketing or sales book and which has been named by Forbes and |
| 0:29.9 | LinkedIn amongst others is one of the top marketing podcast. |
| 0:33.1 | Don't worry about taking notes. |
| 0:34.4 | You can find links to everything linkable |
| 0:36.0 | in this episode's website page at marketingbook podcast.com. |
| 0:40.5 | And since I get to read every book featured on the show, if I can recommend a specific marketing |
| 0:45.3 | your sales book or any other resource I know of for whatever challenge you're facing, |
| 0:49.9 | send me a LinkedIn connection invite with a message that you're a listener, and I will do my best to get you pointed in the right direction. |
| 0:56.4 | My name again is Douglas Burdett. |
| 0:58.7 | All right, let's get on with the show. |
| 1:00.4 | Today we welcome Ben Gutman to talk about his book |
| 1:03.4 | Simply Put, why Clear Messages Win and How to Design them, |
| 1:07.8 | published by Barrett Kohler. |
| 1:09.8 | Ben Gutman is an experienced marketing executive |
| 1:12.3 | and educator on a mission to get |
| 1:13.8 | leaders to connect more effectively by simplifying their message. Ben is a |
| 1:19.2 | former co-founder and managing partner at Digital Natives Group, an award-winning agency |
... |
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