What's back to think?

It's funny, the group of people that do not use quality in their marketing are the Japanese.

You never see them using quality in their marketing.

It's only the American companies that do.

And yet, if you ask people on the street,

which products have the best reputation for quality?

They will tell you the Japanese products.

Now, why is that?

How could that be?

The answer is because customers don't

form their opinions on quality from marketing

They don't form their opinions on quality from who won the the Deming Award or who won the Baldridge Award.

They form their opinions on quality from their own experience with the products or the services.

And so one can spend enormous amounts of money on quality.

One can win every quality of where there is, and yet if your products don't live up to it,

customers will not keep that opinion for long in their minds.

Hello and welcome to the

the best 30 plus minute apple conversation

you're going to hear all week long.

I'm your host, Air Fun Eliza.

Join me today, and when it comes to heading to the pub,

he's like an Apple Watch Series 6.

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