This is the Read to Lead podcast, episode 4.59.

Most authors feel like the writing and publishing of the book or having the book published is like,

that's the heavy lift.

Ultimately, the heavy lift is the

purposeful, intentional, continuous marketing. Hey there, welcome to the show. This is the

Read to Lead podcast dedicated to your personal and professional growth, where I believe that if you

want to achieve true success in your business and in your life, intentional and consistent reading

is a must. That's the first step. The second step is what we talk about in note-making mastery. It's knowing how to collect, connect, crystallize, and create with the notes on the content you consume. If you want to know more about note-making mastery, go to jeffbrown.me. More on that in just a moment. My guest this week on the read to lead podcast is an author yes

i've actually got an author on the show this week i say that because in the last month and a half

i've done three solo episodes which might actually equal the amount of solo episodes i've done

in the nine years prior to that today's guest is honor a quarter now if that name sounds familiar might be for a number of reasons, not the least of which she's very good at what she does, but maybe too, because she was here back in July to talk about a book she wrote called You Must Write a Book. And the book we're going to talk about today is You Must Market Your Book, Increase Your impact, sell more books, and make more money

a companion, obviously, to that first book. If you don't have the first one, get that one, too,

and then make sure you pick up, you must market your book out as of yesterday, I believe. I'll be

asking Honoré to share about the four cornerstones of a professionally published book, we'll dig into

Honoré's book marketing action plan or book map framework, the items your author toolbelt

needs for you to be successful and lots more. If you want to check out that first conversation

Honore and I had back in July, when we talked about her book, you must write a book. Just go to

read to leadpodcast.com

for 433 for episode 433. Again, that's read to leadpodcast.com slash 433.

I mentioned that other website a moment ago, jeffbrown.me, that's where you can find out more about

the read to lead community. Maybe sign up for the next note-making

mastery cohort, and whether you do that or not, get a free book summary every week. Here's what

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