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The Product Boss with Jacqueline Snyder

459. What if I Don't Want to Be the Face of My Brand?

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8961 Ratings

🗓️ 27 March 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.

But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.

However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:


Transcript

Click on a timestamp to play from that location

0:00.0

and see if you can identify what they're connecting with you on.

0:03.2

Do you know who the owner is?

0:05.4

Like is there a face of the brand that's the owner?

0:07.4

Is there a spokesperson?

0:08.8

Is it a character?

0:10.0

Are they using their happy customers?

0:12.0

Like what is the thing that is connecting with you?

0:14.8

And then that will help you start to figure out

0:16.8

what version of this do I want for myself and my business?

0:19.6

Welcome to the Product Boss podcast where we're dedicated to helping

0:26.8

product-based business owners turn into revenue-generating successful

0:30.1

happy product bosses. I'm Jacqueline Snyder and I'm

0:33.6

Meena Kuno Cetep. Together through digital courses,

0:37.1

coaching and masterminds we've helped over 50,000 students from

0:41.3

startup to multi-million dollar businesses scale their sales while

0:46.4

blending in their dream life.

0:48.4

It gets lonely out there in the product business world.

0:50.9

We fully believe a business shouldn't be built alone.

0:53.4

There's room at the top for all of us. So let's get scrappy and creative together

0:59.0

product boss to be profitable make sales, and grow your visibility.

1:04.0

Are you ready? Let's dive in.

1:08.0

Hey friends, it's podcast recommendation time.

...

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