You're listening to the MyWipeKitter.job podcast, where I teach you how to start a business

or side hustle from the perspective of a father with two kids.

Now, welcome to a new segment of the show, which I'm calling Family First Fridays in

honor of my book, The Family First Entrepreneur.

Now, today's a very special episode, because my book officially comes out next Tuesday,

which is the culmination of three years of work.

And I know that when Tuesday rolls around, it will feel somewhat anti-climatic, but I

did want to record a candid episode to describe all the work that I put in and the thought

process behind everything.

Now, let's start with the why.

Why did I want to write a book in the first place?

Now, contrary to popular belief, writing a book wasn't really going to make me any sort

of life-changing money or any money at all, actually.

It probably won't even have that much effect on my business.

I'm just guessing this.

And if there is a payoff, I knew that I wasn't going to see anything for at least three

years.

So writing a book obviously had zero to do with the money.

Now even though I did get a six-figure advance for writing it, all the money, literally

every penny of it, went back into marketing the book.

Now I had four main reasons for writing it.

So one, for some reason, and I can't even remember how this came about, I've always had writing

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