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The How of Business - How to start, run, grow and exit a small business.

455 - Starting Make Bake with Kristina Schlegel

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 16 January 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat! "Our patent-pending edible decorating stickers for baking and food crafts are changing the baking game. On-trend designs moms love, fun kids won't forget." Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Transcript

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0:00.0

Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

0:13.5

And now, here is your host.

0:15.6

Welcome to this episode of The How of Business.

0:17.7

This is Henry Lopez.

0:18.9

And my guest today is Christina Schlegel.

0:21.8

Christina, welcome to the show. Thank you for having me. I'm looking forward to this conversation.

0:27.6

We're going to chat about Christina's interesting journey, how she got to where she is today as a business

0:33.8

owner and entrepreneur, especially launching MakeBake, which is a CPG baking and

0:40.2

food craft brand. So she's going to share her experiences with launching that business and how she

0:45.9

got there. To receive more information about the Howa Business, including the Show Notes page for

0:50.6

this episode and how you can continue supporting my show and receive exclusive

0:55.1

content and discounts through a Patreon membership. Just visit the howab business.com.

1:02.0

Let me tell you a bit more about Christina. Christina Schlegel is the founder of MakeBake, as I said,

1:07.5

is a consumer packaged goods baking and food craft brand.

1:12.1

Christina is a creative and creative product and marketing strategist with over 20-plus-year

1:18.7

track record of creating category-defining products and customer experiences that deliver

1:24.6

strategic, measurable growth for businesses.

1:35.1

She has worked with William Sonoma, Pottery Barned Kids, Thumbtack, Baby List, Baby Center, Walgreens, Sephora,

1:39.6

Change.org, and Common Sense Media, among others.

1:51.1

She lived her corporate life in Silicon Valley to attend the new school of cooking and then founded MakeBake in 2019, which again is a baking and food craft brand.

2:03.6

And specifically, she has a patent pending edible sugar sticker system that's created an entirely new product category and is a game changer for busy parents baking at home and professional bakers alike.

2:07.3

Make bake edible vegan food and baking decorations stickers are sold in 150 plus independent

...

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