454 The Marketing Leader's Code by Gareth Helm

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 22 September 2023

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm

About the Book:

The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders.

Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful.

This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies, and a toolkit of tactics to build capability.

About the Author:

Gareth Helm has over 30 years experience in marketing businesses all around the world, with half of this time working in the Leadership Team.

Starting out as a graduate trainee with Unilever in the Middle East, he went on to be the marketing leader or advisor on a wide variety of brands in different stages of their life cycle. From new start-ups to some of the world’s largest and favorite brands including McDonald’s and Mars.

Gareth was recognized as one of the top 100 most effective marketers in 2021 by Marketing Week and is a Fellow of The Marketing Academy, a community of over 200 senior marketing leaders globally.

And, interesting fact - midway through Gareth's marketing career he found out he was dyslexic!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-leaders-code-gareth-helm

Transcript

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0:00.0	This is Gareth Helm, author of the Marketing Leaders Code.
0:04.0	Unlock your potential, learn the secrets of successful marketing leadership,
0:08.0	and you are listening to the Marketing Book Podcast.
0:12.0	Welcome to the Marketing Book Podcast. podcast. And now here's your host, Douglas Burdett.
0:24.0	Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview
0:28.5	with the author of a new marketing or sales book, which has been named by Forbes and LinkedIn amongst others is one of the top
0:34.7	marketing podcasts. Don't worry about taking notes. You can find links to everything
0:38.4	linkable in this episode's website page at marketingbook Podcast.com.
0:43.0	And since I get to read every book featured on the show,
0:46.0	if I can recommend a specific marketing your sales book or any other resource I know of
0:51.0	for whatever challenge you're facing,
0:52.0	send me a LinkedIn
0:53.6	connection invite with a message that you're a listener and I will do my best to
0:57.2	get you pointed in the right direction. My name again is Douglas Burdett.
1:01.6	All right let's get on with the show. Today we welcome
1:04.6	Gareth Helm to talk about his book The Marketing Leaders Code.
1:07.6	Unlock your potential. Learn the secrets of successful marketing
1:11.4	leadership. Gareth Helm has over 30 years experience in marketing businesses all around the world
1:16.7	and half of this time working in the leadership team.
1:20.5	Starting out as a graduate trainee with Unilever in the Middle East, he went on to become the marketing
1:25.1	leader or advisor on a wide variety of brands in different stages of their life cycle.
1:29.9	From new startups to some of the world's largest and favorite brands including
	...

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