454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 21 March 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the lobbying groups for whiskey and bourbon. How small was the community in whiskey journalism? Has the access to the distillers and the people changed over the years? How many more events are there now? At what point in time did you start seeing a shift happen from deep articles vs click bait? If writing isn't a means to have a successful career did judging whiskey awards feel like a next step? What are the types of stories in magazines that people really latch on to and engage? Do stories on bourbon tourism do well? Do you see a problem with short-form content and those content creators? Do big brands even need bourbon media any longer? Support this podcast on Patreon

Transcript

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0:00.0	I actually texted him the other day.
0:01.7	It's like, hey, when we're hitting 500?
0:03.1	Because I want to do, I think we should do something cool.
0:05.2	Oh, yeah, totally.
0:06.2	Fred's like, I'm going to show up for that one.
0:09.3	Bring some fireworks.
0:10.1	I show up.
0:32.3	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.
0:34.2	And I'm one of your hosts, Kenny Coleman.
0:39.4	Long before there was Instagram and TikTok influencers, YouTubers and even podcasters, there were writers. And I'm not talking about bloggers, but esteemed authors and
0:45.3	journalists who dug into a story and took it to magazines and other trade publications.
0:50.7	But the times have changed. Our attention spans have gotten a lot shorter, and now running a story, it looks a lot different. And to help give more insight into whiskey journalism, we've invited Maggie Kimbril back on the show. She's the content editor of American Whiskey Magazine and writes to the most intriguing stories in Bourbon today. We all evaluate how access to distilleries
1:12.0	has gotten a lot harder through PR firms and how there may be a dilution of valuable content
1:17.3	and talent because the barrier to entry is so much lower just because of social media now. But it's
1:22.9	not all doom and gloom. We are now in a time when there is more to talk about than ever in
1:27.2	bourbon. And there's going to talk about than ever in bourbon,
1:27.9	and there's going to be no shortage of new stories with the boom of so many new distilleries
1:32.6	and entrance into the market. With that, enjoy this week's episode, and now here's Fred Minnick
1:37.5	with Above the Char.
1:40.8	I'm Fred Minnick, and this is Above the Char. This week's idea comes from Alan Channel, who writes me on fredminic.com,
1:48.7	who are the main and most significant lobbying groups in the United States regarding whiskey and bourbon?
1:56.1	Well, that's a very interesting question.
	...

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