#454 S2 Episode 323 - DUFAULT MODE: The Power And Impact Of PLG And How To Achieve It With Duane Dufault

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 21 October 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

RIVALS CAN BRING THE BEST OUT OF EACH OTHER For so long, marketing and sales have been a rivalry when it comes to providing growth for the company. However, with product-led growth, both can work together with the goal of having the product as the center of attention. Tune in as we welcome Duane Dufault, the host of SellingSaaS, as he discusses this further in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io! TRANSFORMING MOMENTS Get to know Duane Dufault The rivalry between marketing and sales From door-to-door to SaaS The importance of PLG in business “It takes a lot of determination. It takes a lot of decision-making skills to make a bootstrap company happen. But today's topic is literally what made that company, that company's growth acceleration possible because it just requires constant, fine-tuning of the process, constant iteration on the relationship between product sales and marketing.” - DUANE: The power of PLG Connect with Duane Duane Dufault | SellingSaaS | DuaneDufault.com Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:22.2	My name is Colin Mitchell and welcome to sales transformation a daily
1:26.4	podcast with the best moments from the most respected people in the sales world.
1:30.8	The goal of this show is to give you a daily dose weekends included in 10
1:35.4	minutes or less to help transform the way you sell. I hope you enjoy today's
1:39.9	episode and now to David to tell you what you can expect in today's episode.
1:48.8	No rivals can keep on wriggling all day but actually they can just really bring
1:53.9	out the best out of each other. For example, for so long marketing and sales have
1:58.7	always been an arrival when it comes to providing growth for the company. However,
2:04.4	with project that grows they can actually work together with the goal of
	...

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