#454: Reskilling & upskilling for Generative AI with Michelle Boockoff-Bajdek, Skillsoft

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 4 December 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the ever-evolving landscape of work, where AI permeates our daily routines, it is imperative for teams at every company, including marketers, to embrace technology like AI in order to thrive and maintain a competitive edge. By understanding and harnessing the potential of AI, marketers can propel their companies towards success, keeping them relevant and at the forefront of their respective industries.

Today we’re going to talk about why marketers need to be comfortable and fluent in technology like generative AI to support their org’s marketing strategy, development, and execution, and how reskilling and upskilling play a role in this.

To help me discuss this topic, I’d like to welcome Michelle Boockoff-Bajdek, CMO at Skillsoft.

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Transcript

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0:00.0	Welcome to season five of the Agile Brown with Greg Kielstrom, where we talk with enterprise
0:06.7	and technology platform leaders about the people, processes, and platforms that make marketing
0:11.6	and customer experience successful, scalable, and sustainable.
0:16.0	This is what creates an Agile Brown.
0:17.8	I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and
0:22.5	CX leaders and teams as principal and chief strategist at GK5A, and bestselling author
0:29.2	keynote speaker, entrepreneur, and Agile certified coach.
0:33.6	The Agile Brown podcast is brought to you by TechSystems, an industry leader in full stack
0:38.0	technology services, talent services, and real-world application.
0:42.7	For more information, go to teksystems.com.
0:47.4	To sign up for the Agile Brown newsletter and get the latest insights and articles on
0:51.1	marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,
0:57.1	go to GregKielstrom.com.
0:59.2	You can also find all my books on Amazon and other retailers, and now on to the show.
1:07.4	In the ever-evolving landscape of work, where AI permeates our daily routines, it is
1:12.0	imperative for teams at every company, including marketers, to embrace technology like AI in
1:17.3	order to thrive and maintain a competitive edge.
1:20.6	By understanding and harnessing the potential of AI, marketers can propel their companies
1:24.5	towards success, keeping them relevant and at the forefront of their respective industries.
1:29.4	Today, we're going to talk about why marketers need to be comfortable and fluent in technology,
1:34.2	like generative AI, to support their orgs, marketing strategy, development, and execution,
1:39.5	and how re-skilling and upskilling play a role in this.
	...

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