You're listening to the MyWipeKitter job podcast, the place where I bring on successful

bootstrap business owners and delve deeply into the strategies they use to grow their

businesses.

The day I have my good friend Mike Barnhill on the show, and aside from being the lead

singer in a kickass rock band called Hydrofighter and one of my favorite people, Mike and his

brother Patrick started an e-commerce store selling ID badges over at Specialist ID, which

has been in the ink 500 for the past seven or eight years.

They make millions selling what seemed like mundane and saturated products, and today

we're going to learn how and why they are so successful.

But before we begin, I want to let you know that tickets for the 2023 seller summit are

almost sold out over at seller summit.com.

We are literally down to like the last three or four tickets.

It is the conference that I hold every year that specifically targets e-commerce entrepreneurs

selling physical products online, and you all know me well enough by now to know that

my event has zero fluff.

Every speaker I invite is deep in the trenches of their e-commerce business and not high

level guys who are overseeing their companies at 50,000 feet.

Every year we cut up ticket sales at around 200 people, and we all eat together, and everyone

parties together every single night.

I personally love smaller events and tickets always sell out.

If you are an e-commerce entrepreneur making over 250k or $1 million per year, we also

offer a special mastermind experience where we break up into small groups, lock ourselves

...