453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 31 March 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-founder and friend Giorgos Tseti shared his hair loss struggles and that he was looking for an organic solution. Their initial research turned into a 10-year relationship that’s built Nutrafol into the #1 dermatology-recommended hair growth supplement in America. Listen to Nathan and Roland discuss: The challenges of his businesses in fashion and beauty What is “biohacking,” and using it for Nutrafol How stress became the problem and solution for Nutrafol Self-funding Nutrafol by eating beans and rice Why one vulnerable article 10x Nutrafol’s monthly sales Developing a seeding strategy with health professionals Why conferences are the best place to get product endorsements How to temper the expectations of the customers Fiscal responsibility as a startup And much more clinical product advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world. Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This episode is proudly brought to you from 99 Designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.
0:12.4	What you need is thirst.
0:14.1	You need to be a thirsty human who is intent I'm learning.
0:18.1	It's a really fascinating exploration of human potential.
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0:33.4	you are in the right place.
0:35.6	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Steve Case, Gary V, Sophia
0:40.4	Amoroso, Barbara Corcoran, Damon John.
0:42.7	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:47.2	This is not your average entrepreneur podcast, the Founder Podcast.
0:57.6	Hey. The Founder Podcast. Hey Founder Fam, welcome back to another episode of the Founder podcast.
1:02.5	Today we're talking to Roland Peralta.
1:05.3	He's the co-founder and chief innovation officer of Nutrafol, who create hair growth supplements
1:10.4	to combat hair loss in men
1:12.4	and women. Now, this company was born out of his own experience with thyroid cancer and rheumatoid
1:19.1	arthritis. Roland began to research and use nutraceuticals to treat his own health conditions,
1:25.7	and he soon realized his hair growth had improved in the
1:29.6	process. And from there, he and his team partnered with doctors and researchers to develop
1:35.3	neutrophol to what it is today. So if you want to learn what it takes to build a world-class
	...

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