453: Esther Mobley Looks Through the Lens of Wine

I'll Drink to That! Wine Talk

Levi Dalton

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4.8 • 1K Ratings

🗓️ 22 June 2018

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Esther Mobley is the wine writer for the "San Francisco Chronicle."

Esther talks about her previous work at "Wine Spectator" magazine, how her approach to writing has evolved since joining the "San Francisco Chronicle", and what she has found compelling amongst the stories and issues surrounding California wine today. Esther also shares a lot of insight into how she goes about her job for the "Chronicle" and how she views her work as different from her predecessors at that newspaper.

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Transcript

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0:00.0	I'll drink to that where we get behind the scenes of the beverage business.
0:05.1	I'm Levy Dalton.
0:06.1	I'm Erin Scala and here's our show today. And the Esther Mobley, the Wine Rider of the San Francisco Chronicle on the show today.
0:28.0	Hello, how are you?
0:29.0	Doing great, how are you?
0:30.0	Very nice to see you.
0:31.0	You too.
0:32.0	So you're originally from Massachusetts, but you worked at the
0:34.6	Wine Spectator in their New York office for three years.
0:37.7	That's right, yeah, before I came to the Chronicle. I started off at Wine Spectator as Tom Matthews assistant. Tom's the executive editor.
0:46.4	So I started off in a role there that several other people had held before me who were still at Wine Spectator. You start off answering
0:56.3	his phone, opening his mail, making his lunch reservations, but the hope was that in time you would become an editor. It was meant to be a kind of
1:08.2	grooming role and I took full advantage of that.
1:13.0	And as I got more comfortable there,
1:16.0	started pitching stories to other editors
1:19.0	at the magazine and seeing where I could kind of insert myself.
1:25.0	After about eight months or so, someone left and I became an assistant editor.
1:30.0	What's the pitch process to look like at the spectator? If you wanted to a pitch to an editor, what would you do?
1:36.0	I kind of had to figure this out on my own, but people claim beats.
1:42.0	So, in addition to the core beats which are tasting beats and Bruce
1:48.1	Anderson covers Burgundy and when there's news in Burgundy Bruce is most likely going to write it there's someone in Burgundy, Bruce is most likely going to write it.
1:54.0	There's someone who's covering auctions and there's someone who's covering
	...

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