453: 12 Expert SEO Tips for 2021: Get More Free Traffic

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 15 July 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to drive more organic traffic to your website?

I’m sure you do.

At the heart of organic traffic is SEO or Search Engine Optimization.

The better optimized your site is for search engines, the higher you’ll rank for your target keywords, and the more visitors you’ll get.

For everyone interested in SEO, I have an excellent round-up style show for you today.

To help you get up to speed with the latest SEO techniques and methods that are working right now, I invited a bunch of friends of mine and experts who make a living online to share their top SEO tips.

I asked them what’s working today in terms of driving more search traffic to their sites, and they shared some insights, resources, and tips that are easily replicable for your sites.

Tune in to The Side Hustle Show this week what's working now in the world of SEO, including how to:

find easy-to-rank-for keywords
perform a free SEO site audit and identify easy SEO fixes
use content editors to write better-optimized content

Full Show Notes: 12 Expert SEO Tips for 2021: Get More Free Traffic

Transcript

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0:00.0	What's up? What's up, Nick Loper here. Welcome to the side hustle show because building an
0:04.4	income stream you control is the ultimate declaration of independence. Excellent roundup style show
0:10.7	for you today featuring SEO tips from a bunch of friends of mine and experts who make a living
0:16.4	online. I asked them what's working for you today in terms of driving more search traffic to your
0:22.2	sites. I gave the example in that one relatively new tactic of mine that seems to be having a positive
0:28.2	impact is adding relevant outbound links in my posts and not just outbound links, but outbound
0:34.8	links to authoritative sources. For years, this was kind of an afterthought for me. I didn't want
0:41.6	to link out because it worked so hard to get traffic in that I wanted people to stay on that
0:47.4	page. I wanted them to dive deeper into the content to sign up for my stuff, but it makes
0:52.4	total sense that Google would reward you for linking to relevant high authority resources
0:58.3	because it makes your post more valuable. It makes it seem more well researched on
1:03.4	side hustle nation. You'll see that I am often doing this with industry statistics or metrics or
1:10.0	for definitions, which I'll point to Wikipedia or Investopedia. My main goal here is to provide
1:16.9	additional context or data to back up a point, and usually I found there's room for three or four
1:23.1	of these types of links in each article. This has definitely become an SOP checklist item, a standard
1:29.5	operating procedure checklist item of mine, whenever I go back through and update an older post,
1:34.9	and it definitely gets done before we hit publish on anything new that we helped rank for.
1:40.0	I'm sure there are other ways to do this, but I tend to just use Href's free domain authority
1:46.2	checker where you can copy and paste the main domain, main URL of the source you're considering
1:52.0	linking to, and it'll spit back out a number from 1 to 100. What is the domain authority? When
1:58.4	choosing these types of links, all else being equal, the higher number, the better rate if you can
2:03.2	find a resource that is an 80, I would link to that over a resource that is a 70, all else being
	...

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