452: Blogging vs. YouTube: Which Platform is Best to Grow an Online Business?

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 8 July 2021

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re starting an online business, you’re almost certainly going to create content. But should you focus on written content on your blog, or video content to try and tap into the massive YouTube audience?

Which is better to focus on for audience growth, monetization, and for the best ROI on your limited time?

To help you figure out which type of content is best for you, it's time for another Side Hustle Showdown.

For the debate, I found two gracious volunteers. Both are from the food and recipe niche, so we can compare proverbial apples to apples.

They are:

Blogger Jannese Torres-Rodriguez, who started DelishD’Lites.com as a side hustle to share her love of Latin food. She has since turned it into one of several income streams under her multi-6-figure business umbrella.
YouTuber Nisha Vora, who is a former lawyer who started RainbowPlantLife.com and the Rainbow Plant Life YouTube Channel to share how to master vegan cooking at home. She’s closing in on half a million YouTube subscribers and has more than 20 million lifetime views.

Tune in to hear:

Which type of content takes the longest to create
How they go about creating content that ranks well on each platform
The pros and cons of "owning" your blog content vs. relying on YouTube
How monetization compares on the two platforms
And more

This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.

Full Show Notes: Blogging vs. YouTube: Which Platform is Best to Grow an Online Business?

Transcript

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0:00.0	What's up, what's up, Nick Loper here. Welcome to the side hustle show because you can have your
0:05.6	cake and eat it too. By popular demand, the side hustle showdown series is a back is where we
0:12.7	put two popular business models against each other in a friendly debate style episode. And on
0:19.1	the table today, it's blogging versus YouTube, which is better to focus on for audience growth,
0:26.0	for monetization. Basically, where are you going to find the best ROI for your limited time? We've
0:31.9	got two gracious volunteers for today's event, both from the food and recipe niche, food blogger niche,
0:39.7	so we can compare proverbial apples to apples in the first corner, representing the blogging
0:46.3	side of the debate. She started delish delights.com as a side hustle to share her love of
0:52.9	Latin food and has since turned it into one of several income streams under her multi-six figure
0:58.8	business umbrella. Janice Torres Rodriguez, welcome to the side hustle show. Thanks so much for having
1:05.1	me. You are bad. And in the other corner, representing the video side, the YouTube side of the
1:11.0	debate, she's a former lawyer who started rainbowplantlife.com. And of course, the accompanying
1:17.7	rainbowplantlife YouTube channel to share how to master vegan cooking at home. Nisha Vora,
1:24.1	welcome to the side hustle show. Thanks so much for having me here. Yeah, great to be here.
1:28.5	You are bad. So I'm going to start off with Nisha here. You are closing in on half a million
1:34.5	YouTube subscribers, like the population of a pretty good sized city. It's been a comparison,
1:39.6	20 million lifetime views. That doesn't happen by accident, obviously. But I want to know if there
1:46.2	was a video that went viral or a moment in time that all of a sudden the channel was like on the map
1:54.1	or all the stars aligned and it just kind of took off. Do you have that moment? No, not really. I
1:59.8	feel like I still haven't gone viral and I'm not like trying to. So it's fine. I think it's just
2:05.4	been a study progression of figuring out what kind of videos my audience is interested in. My
2:11.7	potential audience is interested to grow the audience. And I think I started out really,
	...

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