meta_pixel
Tapesearch Logo
Log in
The Learning Leader Show With Ryan Hawk

451: Rob Fitzpatrick - How To Talk To Your Customers, How To Ask Great Questions, & How To Be Useful (The Mom Test)

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Careers, Management, Business

4.81.3K Ratings

🗓️ 20 December 2021

⏱️ 70 minutes

🧾️ Download transcript

Summary

Read my new book, The Pursuit Of Excellence: https://bit.ly/excellencehawk

Text LEARNERS to 44222 for more...

Full show notes at www.LearningLeader.com

Rob Fitzpatrick is an entrepreneur of 14 years and has written three books about his learnings along the way, including the best-selling handbook for doing better Customer Development, The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you. In 2007, he dropped out of grad school to go through YCombinator with his first startup, and has been building products and businesses ever since. Beyond software, he has also kickstarted a physical card game, built an education agency, and more.

Notes:

  • The 3 simple rules of the Mom Test:
    • Talk about their life instead of your idea
    • Ask about specifics in the past instead of generics or opinions about the future
    • Talk less and listen more
  • How to run better meetings:
    • Focus on who will be in your meeting and how to maximize the value they receive while there
    • Think about learning outcomes - How will you (as the leader) help them be wiser by going to your meetings

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to The Learning Leader Show, presented by Incyc global. I am your host, Ryan

0:11.2

Hawk. Thank you so much for being here. Text learners to 44222 to become part of Mindful

0:20.5

Monday. You, along with tens of thousands of other learning leaders from all over the

0:25.6

world, will receive a carefully curated email from me each Monday morning to help you

0:31.1

start your week off right. You also will have the opportunity to become part of my book

0:37.6

launch team for my upcoming book, The Pursuit of Excellence. I am pumped for this and I

0:45.0

would love to have your support. Text learners to 44222. Now on to tonight's featured

0:54.2

leader, the great Rob Fitzpatrick. He's been an entrepreneur for 14 years, has written

0:59.2

three books about his learnings along the way, including the best-selling handbook for

1:03.7

doing better customer development, the mom test, how to talk to customers, and figure

1:09.6

out if your business is a good idea when everyone is lying to you. During this conversation,

1:16.9

Rob and I discuss the three simple rules for receiving more useful feedback. And then

1:26.0

the difference between a good question and a bad one, and then a better way to run all

1:34.5

of your meetings. You could implement these ideas immediately. Ladies and gentlemen,

1:39.5

it's the great Rob Fitzpatrick. I told you before, I've been just downloading basically

1:48.0

everything you have ever written to my brain, and it's pouring out of me now, but I just

1:52.3

want to say welcome to the learning leader show. It's great to see you, man. Thanks so much

1:56.0

for having me, Ryan. I'm excited. So I was reading the mom test one of your books and

2:00.3

I flipped to the very back, which I usually do. And in the acknowledgment section, you

2:05.4

thanked your mom and your dad for gently planting the entrepreneurial seed through encouragement

2:11.0

and their own collection of insane startup and shipwreck stories. And so I'm curious,

2:16.8

first, where did you grow up and what did your parents do?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ryan Hawk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ryan Hawk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.