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The Heart & Hustle Podcast

451: Is the Client REALLY Always Right? Building a Compassion Led Client Experience with Noelle of The Artist Edit

The Heart & Hustle Podcast

The Heart University

Entrepreneurship, Business, Marketing

4.81K Ratings

🗓️ 23 September 2025

⏱️ 61 minutes

🧾️ Download transcript

Summary

  On this week's episode of The Heart & Hustle Podcast, we're sitting down with Noelle — powerhouse bridal beauty entrepreneur, content creator, and co-owner of a thriving St. Louis makeup studio. From a viral TikTok video to leading a 12-person team, Noelle opens up about what it really takes to build a business that's rooted in compassion, client experience, and a whole lot of hustle. We dive into why "pretty makeup" is never enough without making your client feel seen, how she balances artistry with service on the most important day of someone's life, and the little details that transform a transaction into a relationship that lasts long beyond the wedding day. Whether you're a photographer, florist, or makeup artist, this episode will have you rethinking how you serve your clients, protect your passion, and show up with heart in your business journey. 

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Stay Updated with Noelle:

- Instagram - https://www.instagram.com/noelleglammua/

- TikTok - https://www.tiktok.com/@noelleglammua

- Links - https://theartisteditstl.com/noelle-links

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Heart and Hustle podcast. We are your hosts, Evie McLeod and Lindsay Roman.

0:06.0

Today is a powerful episode all about creating a client-first, compassion-based client experience.

0:16.8

And oh my gosh, it is so incredible. I want to clarify, we are talking to a hair and makeup artist, a bridal stylist, specifically, all of our service providers.

0:27.9

Listen to this episode.

0:30.0

Yes.

0:30.4

You just need to hear this.

0:32.2

And then especially if you are in the hair and makeup artist industry, obviously, listen to it.

0:36.8

But yes.

0:37.6

We had an incredible time chatting with a wonderful Noel.

0:42.0

Noel is a St. Louis-based bridal hairstylist and the co-owner of the artist

0:45.7

edits in St. Louis.

0:47.8

Known for her calming presence and timeless styling, Noel specializes in creating

0:52.3

effortlessly elegant looks that make brides feel

0:54.7

like the most confident version of themselves. With years of industry experience and a heart for

1:00.3

connection, she brings both professionalism and warmth to every wedding day. So today, we dived in with

1:06.9

Noel all about, like Evie said, creating a compassion-led client experience, especially

1:13.3

in an industry where a lot of us service providers are artists in our own right. And we really

1:20.4

touched on the conversation of how much should you be an artist and kind of communicate like this is the art that I do and this is

1:30.5

what I I'm the expert at this and then how much of that should be customizing your art to the

1:38.5

actual client and especially we talked about the wedding industry a lot because the fact of the matter is wedding industry vendors, like we are dealing with, you know, somebody's once in a lifetime moment and their day.

1:53.9

And so often, like, yes, we are artists, but it's also how can you still be an artist and do excellence in your job and be

2:01.8

known for that thing, but also be client led and be compassionate to what their needs are,

...

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