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You got to understand I don't care about views. I care about the right views. And so I would rather have 5,000 of the right viewer than 500,000 of the wrong. I know myself. I'm going to do the things I'm excited about and it's going to show up and it's going to attract the people I want to do business with. That's the format. That is as simple as it gets. Pace Morby is an author, investor, community builder and the co-host of A&E's top performing show

triple digit flip. He just launched a brand new podcast, but his main YouTube channel is over

340,000 subscribers. He's generated almost 50 million views. And so he has a lot of tactics

that anybody can use, including if you're just starting and you want to build a brand online.

Most creators are chasing likes, views, and revenue. But Pace Morby built a brand that does

something different. From helping the homeless to become homeowners to building a tribe so

loyal that they'll fly across the country for a meetup, he's proving that media isn't just about

reach, it's about real impact. Pace Morby, welcome back to the podcast. Sean Cannell, one of my

heroes. Good to see, brother. So let's go zero to 100 real quick. You just launched a new podcast.

I'm curious about why now and what's the vision behind it. I have three podcasts. I'm a lunatic. And the third podcast is what I want to talk about, when I want to talk about it. Forget the algorithm, forget what anybody wants. I'm just doing it for myself. And what's that new show called? I just saw it. The Pace Morby show. I interview like from attorney generals of states to a homeless lady down the street. Like whatever I'm interested in that day, that's what I want to talk about. Got it. And so the other shows were they video podcasts as well? Yeah, they were video podcasts. I still do them. Real estate. Real estate, creative finance, helping people make money, stuff like that. How many shows or buckets of content do you have? Probably a dozen.

Okay. And so what's one thing that's working on YouTube right now that you think most people are

overlooking? This is an interesting question. You got to understand I don't care about views. I care

about the right views. And so I would rather have 5,000 of the right viewer than 500,000 of the wrong. And so what's working is literally just speaking to the audience member that I want to catch. Right. It's like if I want to catch a trout, I throw out bait for a trout. If I want to catch, you know, a salmon, I throw out bait for a salmon. I'm trying to catch a very specific type of fish. And so my YouTube channel, I do not care about what the algorithm tells me. I care

about what my audience member wants so that I can catch that exact person. So do you think that

a lot of people listening to this have actually not done the work to get clear on who it is

they're even after, like what it is they're even building? Yeah, I think number one reason they haven't

gotten traction is maybe they haven't gotten

traction is maybe they haven't paid attention to you like I did. I'm one of your students. And

you were a catalyst for me when you said just hit record, just hit record, just hit record. And I was

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