451: Are Your Marketing Your Business With Heart or Hype?

Your Virtual Upline Podcast

Bob Heilig

Careers, Business, Education, Self-improvement

4.9 • 1.7K Ratings

🗓️ 12 November 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let’s be real: social media is packed right now with what I like to call “hype marketing.” You know the posts—“biggest launch in the history of network marketing,” “a compensation plan like nothing you’ve ever seen.” It’s constant. But here’s the truth: these tactics aren’t just overused; they’re actually driving people away and undermining your business’s credibility.

If you’ve been caught up in this approach—maybe because it’s what’s being taught or you’re following what everyone else is doing—I want you to know that it’s ok and you can start doing things differently.

In this episode, I share the four reasons why hype marketing is hurting your business and I reveal what you can do to start building a lasting business with heart over hype!

Listen to Learn

5:00 - How hype marketing sets bad expectations and has you marketing from a place of fear

8:10 - A real life example of what I’m seeing in the marketplace at this time

10:27 - A special ask for you regarding how you can support this podcast and its message

12:26 - What I would be doing differently to market with integrity

15:21 - The ways in which hype marketing attracts the wrong people to you and what you really need to build a solid foundation for your business

18:24 - Why you always need to be thinking long-term while keeping your brand and reputation in mind

19:56 - Something you’ll notice about the true effectiveness of hype marketing

21:36 - A final reminder about where credibility is born from and why hype is never going to get you there

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Transcript

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0:00.0	Hey, Bob here and welcome back to the Your Virtual Upline podcast, where we give network
0:12.5	marketers the mindset, strategies, and skills that you need to build the business and life
0:18.8	of your dreams.
0:23.4	Hey, Bob here.
0:24.4	Welcome back to the show, episode 451.
0:28.9	Today we're going to be talking about something that I see happening a lot today.
0:36.6	And we need to have this conversation. It's something that I like to call
0:40.9	hype marketing. And so let me ask you this. How many of you have seen people marketing their business
0:49.6	or products like this on social media? It's going to be the greatest launch in the history of network marketing.
0:57.3	You know, nothing like this before has ever existed.
0:59.9	We are going to completely revolutionize and disrupt the business model.
1:04.5	Or, you know, there's never been a product like this, a compensation plan like this, whatever it is, get on board before it's too
1:14.2	late. Now, if your feed is anything like mine, this is all I see today. It's what I like to call
1:23.0	hype marketing. So let me share with you the definition of hype.
1:28.4	Hype means to promote or publicize a product or an idea intensively, often exaggerating
1:37.5	the importance or the benefits. It's what one of my early mentors used to call all sizzle, but no steak. Or as they like to say
1:48.2	in Texas, big hat, no cattle. And that isn't always the case, right? When you see this kind of
1:55.0	marketing, this sensationalized hype-based marketing, it doesn't necessarily mean that there isn't a good product or a good
2:04.6	company attached to it. But there's a lot of problems with marketing this way. You know,
2:11.3	and so when I look at what's happening in the space today, there's new companies that are launching. There are lots of people
2:20.1	that are being displaced and having to join new companies because of what we're seeing in the
2:26.5	marketplace. But everybody's, their thing is the best thing ever. And even I get messages all
	...

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