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The Amy Porterfield Show

#450: How to Bounce Back After a Disappointing Launch

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 12 April 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

Failure to launch is not the end of the world, it’s an opportunity to do better Say this out loud:  Failed launches happen, and it's ok when they do. Say it again, and this time, actually believe it!  It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me.  Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused.  Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate!  The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it. In this episode, you’ll hear: The mindset I embrace to move on from disappointing launches  What I discuss in my team debrief meetings after a launch doesn’t go as planned Ways you can learn from your failed launch and go on to create something 10x better Are you ready? Let’s get started. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

I repeat, do not compare your launch to previous launches.

0:05.6

I hear it all the time for my students.

0:08.0

Why didn't this work?

0:09.2

Something's wrong in my business.

0:10.7

It must be broken.

0:11.9

Last year when I did this, my numbers were twice as big.

0:15.5

And that happens.

0:17.6

I'm telling you as an online marketer,

0:19.5

you need to understand with every ounce of your being

0:21.9

that bad launches happen.

0:24.4

They just do.

0:25.6

It is part of the game.

0:27.3

Welcome to Entrepreneurship.

0:29.9

I'm Amy Porterfield.

0:34.2

X Corporate Girl turned CEO of a multi-seven figure business.

0:38.4

But it wasn't all that long ago that I lacked the confidence,

0:41.8

the budget, and the time to focus on growing my small,

0:46.4

but mighty business.

0:48.0

Fast forward, past many failed attempts and lessons learned.

0:52.0

And you'll see the business I have today.

0:54.2

One that changes lives and gives me more freedom

0:57.6

than I ever thought possible.

...

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