#450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 24 November 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year.
With the prevalence of online shopping and growing ecommerce providers, brick-and-mortar retailers require business intelligence tools dedicated to in-store analytics to stay competitive in an omnichannel world.
Today we’re going to talk about real-time data and AI for in-store retail operations.
To help me discuss this topic, I’d like to welcome Joe Shasteen, Global Manager, Advanced Analytics at RetailNext.
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SYNOPSIS
Real-time data analytics can empower employees to make better decisions and meet customer needs by providing a clear understanding of their preferences and behaviors. This enables retailers to adjust strategies and approach to deliver a personalized and tailored experience for each customer.
For instance, when a store experiences a high influx of customers, real-time data analytics can alert employees to crowded areas, allowing them to allocate additional staff members to manage queues and provide assistance. This ensures that customers do not have to wait for extended periods and receive prompt service.
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.6 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real-world application. |
| 0:42.7 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now on to the show. |
| 1:07.9 | One quick note before we get started, I originally recorded this episode when I was a little |
| 1:11.8 | bit under the weather, so please excuse my voice on this. |
| 1:14.9 | Otherwise, I can't wait for you to listen. |
| 1:17.1 | We are presenting our second annual Black Friday special episode where we focus on an |
| 1:21.4 | aspect of retail, looking back on the current year as well as what retailers should be keeping |
| 1:25.9 | in mind for next year. |
| 1:27.7 | With the prevalence of online shopping and growing e-commerce providers, brick-and-mortar |
| 1:31.8 | retailers require business intelligence tools dedicated to in-store analytics to stay competitive |
... |
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